Shopify Reseller Profit Calculator

Model Shopify contribution per order and a repeat-order monthly sensitivity after payment fees, plan and app overhead, COGS, fulfillment, marketing, discounts, and returns.

Shopify unit economics for resellers

Allocate the monthly plan and app bill across realistic order volume, then subtract payment fees, product cost, shipping, packaging, marketing, and a return reserve from each order.

Fee logic checked 2026-08-17

Shopify plan

List price

Discount

Buyer shipping charged

Tax collected from buyer

Cost of goods

Your shipping cost

Packaging

Marketing per order

Return reserve per order

Monthly orders

Monthly app cost

Monthly plan cost

Payment setup

Shopify Payments rate from admin

Shopify Payments fixed fee

The plan cost and card-processing fields are editable because Shopify pricing is localized and US online rates can differ by card type. Defaults are planning values, not a promise of your store’s rate. Copy the exact rate from your Shopify admin before relying on the result.

Net profit / order

$22.98

38.3% net margin

Estimated monthly contribution

$1149.00

Same representative order × 50; not a forecast

Payment fees

-$2.04

Shopify Payments rate

Break-even order

$36.33

$0.98 plan/apps per order

60.00 revenue - 2.04 payment fees on 60.00 charged - 34.00 item costs - 0.98 allocated plan/apps = 22.98

Basic vs Grow vs Advanced

Planning defaults are compared with the same representative order and operating costs. Verify current plan prices and card-specific rates in your US store admin before changing plans.

Plan	Payment fees/order	Plan + apps/order	Net/order	Estimated monthly contribution
Basic	$2.04	$0.98	$22.98	$1149.00
Grow	$1.92	$1.98	$22.10	$1105.00
Advanced	$1.80	$6.38	$17.82	$891.00

What the calculator includes

Discounted item price plus buyer-paid shipping as order revenue.
Your editable Shopify Payments rate, or your provider rate plus Shopify’s plan-specific third-party transaction fee.
Payment fees on the customer charge, including entered tax; collected tax is excluded from revenue.
Per-order COGS, fulfillment, packaging, marketing, and return reserve.
Monthly plan and app costs allocated across your expected order count.

Decision boundary

A marketplace-fee comparison answers where to list one item. This page tests whether Shopify’s recurring overhead and payment stack leave enough unit margin. The monthly figure repeats one representative order; it is a sensitivity model, not a sales forecast. Duties, chargebacks, refunds, POS rates, and tax remittance are excluded unless you enter them in a reserve.