Vinted Selling Guide: Zero-Fee Fashion Reselling in 2026

If you’ve been paying Poshmark’s 20% commission or Mercari’s 10% fee and wondering if there’s a better way, let me introduce you to Vinted—the platform that charges sellers absolutely nothing. No listing fees. No commission fees. No payment processing fees. Zero.

Sound too good to be true? It’s not. Vinted operates on a buyer-pays model that’s made it the largest peer-to-peer fashion marketplace in Europe, and it’s been steadily growing in the US market. After two years of selling on the platform and over 400 completed transactions, I can tell you exactly how to make it work for your reselling business.

How Vinted Actually Works (The Business Model)

Here’s what makes Vinted different from every other fashion reselling platform: the seller doesn’t pay fees—the buyer does.

When someone purchases your item, they pay:

• Your listing price
• Shipping costs
• A “Buyer Protection” fee (typically 5% + $0.70)

You receive your full asking price. That’s it. No surprise deductions, no “final value fees,” no payment processing charge. If you list something for $50 and it sells, you get $50.

For resellers used to calculating 10-20% platform fees into every price, this is game-changing. Let’s see how it affects real margins:

On $10,000 in annual sales, you’d lose $2,000 to Poshmark, $1,000 to Mercari, or $0 to Vinted. Plug your specific inventory into our eBay, Mercari & Poshmark fee calculator to see exactly how much you could save.

How Does Vinted Make Money Then?

Vinted profits from those buyer fees and from optional promotional features sellers can purchase (more on that later). They’ve also added shipping label fees in some markets. But their core proposition remains: selling is free.

This model attracts cost-conscious sellers and creates a different marketplace dynamic. Prices tend to be lower than other platforms (since sellers can afford to price lower while maintaining margins), which attracts deal-hunting buyers.

Setting Up for Success on Vinted

Getting started is straightforward, but a few optimization strategies separate successful sellers from those wondering why their items don’t move.

Profile Optimization

Your profile is your storefront. A strong profile builds trust instantly:

Photo: Use a clear, friendly photo of yourself (or a professional-looking avatar if you prefer privacy). Profiles with photos get significantly more engagement than blank avatars.

Bio: Write 2-3 sentences about yourself and what you sell. Example: “Full-time fashion reseller specializing in contemporary brands. Ships within 24 hours. All items from smoke-free home.”

Verification: Complete Vinted’s verification process (phone, email). Verified sellers rank higher in search and buyers trust them more.

Location: Set your location accurately. It affects which buyers see your items first and shipping cost estimates.

Listing Best Practices

Vinted’s algorithm favors active sellers with complete listings. Here’s how to maximize visibility:

Photos (absolutely critical):

• Minimum 4 photos, ideally 6-8
• First photo should show the whole item on a clean background
• Include close-ups of tags, labels, and brand details
• Photograph any flaws honestly
• Natural lighting is non-negotiable

Title format: [Brand] [Item Type] [Size] [Color/Style] Example: “Madewell Striped Button-Down Blouse Size M Blue/White”

Description template:

[Brand name] [item description]

Size: [tag size]
Measurements: [pit to pit, length, etc.]
Condition: [honest assessment with details]
Material: [from tag]
Original retail: $[if known]

[Any flaws noted]

Ships within 1 business day from smoke-free home.

Pricing: Research comparable sold listings on Vinted and other platforms. Since Vinted has no seller fees, you can often price 10-15% lower than other platforms while making the same or more profit.

Categories and tags: Be specific. The more accurate your category selection, the better your search visibility. Use relevant tags (accessible during listing) to appear in more searches.

What Sells Best on Vinted

Vinted started as a fashion platform and that’s still its sweet spot. Understanding what moves quickly helps you prioritize inventory and sourcing.

Top-Performing Categories

Contemporary Fashion Brands: Anthropologie, Free People, Madewell, Club Monaco, J.Crew, All Saints. These mid-range brands have devoted followings who shop Vinted specifically for deals.

High Street Fashion: Zara, H&M, Mango, Topshop, ASOS. The fast-fashion crowd loves finding current-season styles at a discount.

Activewear: Lululemon, Athleta, Nike, Adidas. Athleisure remains huge, and brand loyalists will search Vinted before paying retail.

Denim: Quality denim from AG, Citizens of Humanity, Mother, Frame. Denim travels well, photographs well, and buyers know their sizes.

Shoes: Especially sneakers (Nike, New Balance, Vans) and boots. Shoe buyers are often brand-loyal and search specifically.

Kids’ Clothing: Children outgrow clothes quickly. Parents are value-conscious and buy secondhand frequently. Brands like Gap Kids, Mini Boden, Primary sell fast.

What Doesn’t Work Well

Luxury designer items: Vinted exists but doesn’t have the authentication infrastructure or buyer base that platforms like Vestiaire Collective or The RealReal offer. High-end items may sit longer.

Men’s clothing: The user base skews female. Men’s items sell but more slowly than women’s.

Home goods: Vinted allows some non-clothing items but it’s not what buyers come looking for. Stick to fashion and accessories.

Damaged/heavily worn items: The buyer protection model means more scrutiny from buyers. Items that are “well-loved” (read: worn out) generate returns and disputes.

Understanding Vinted’s Shipping System

Shipping on Vinted confused me at first, but it’s actually quite elegant once you understand it.

How It Works

When you list an item, you select a package size based on weight and dimensions:

The buyer chooses their preferred carrier (usually USPS, UPS, or FedEx options) during checkout and pays the shipping cost directly. You ship with the label Vinted provides after the sale.

The Seller’s Role

Once an item sells:

1. Vinted sends you a prepaid shipping label
2. Pack the item securely
3. Ship within 5 business days (shipping sooner improves your seller metrics)
4. Upload tracking when you drop off

You don’t pay for shipping labels. The buyer’s payment includes shipping. Your payout is your listed price, period.

Shipping Tips

• Ship fast: Vinted tracks your average shipping time. Fast shippers get algorithmic preference.
• Pack carefully: Damaged items lead to disputes and returns. Use poly mailers for most clothing; box fragile items.
• Document everything: Photograph items before shipping, including packaging. This protects you if a buyer claims damage.
• Use the right package size: Selecting too small a size can mean paying out of pocket for postage due. Selecting too large wastes buyer money and may hurt your competitiveness.

The Buyer Protection System (And Why It Matters)

Vinted’s Buyer Protection is what enables the zero-seller-fee model. Here’s how it works:

When a buyer purchases, their payment is held by Vinted (not released to you immediately). The buyer has 2 days after delivery to:

• Confirm everything is good, releasing your payment
• Report an issue, opening a dispute

If the buyer takes no action, payment auto-releases after 2 days.

Avoiding Disputes

Disputes are rare if you follow best practices:

• Describe condition accurately (err on the side of conservative)
• Photograph flaws clearly
• Ship quickly with tracking
• Communicate promptly if there are questions

When disputes do happen, Vinted mediates. If you shipped what you described, you’ll typically win. If there’s a legitimate problem (item not as described, damage in shipping), expect to accept a return.

The “Everything Worked Out” Release

Unlike some platforms where you wait weeks for funds, Vinted’s 2-day confirmation period means fast payouts. Ship Monday, delivered Wednesday, confirmed Friday, money in your bank by the following week. This cash flow advantage lets you reinvest in inventory faster.

Vinted vs. Depop: Fashion Platform Showdown

Both Vinted and Depop target fashion-forward, mostly young sellers. But they attract different buyers and have different economics.

Choose Vinted if:

• You’re selling contemporary brands (Madewell, Zara, etc.)
• You want maximum profit margins
• You prefer straightforward transactions over social features
• Your inventory is practical, wearable fashion

Choose Depop if:

• You’re selling trendy/vintage/unique pieces
• You enjoy social media-style engagement
• Your target buyer is Gen Z
• You’re building a brand identity as a seller

Best strategy: Use both platforms. Different items appeal to different audiences. Test your inventory on each and double down where you see results.

Vinted vs. Poshmark: The Profit Comparison

Poshmark has been the dominant US reselling platform for years, but Vinted’s zero-fee model is a legitimate threat. Let’s compare honestly.

The math heavily favors Vinted—on $10,000 in sales, you’d make $2,000 more on Vinted than Poshmark. But Poshmark’s larger US user base means potentially faster sales for some items.

My recommendation: List fashion items on both platforms. Price slightly lower on Vinted (since you’re keeping more anyway) and let both platforms work for you. When something sells, immediately delete from the other platform.

For more on managing inventory across platforms, see our crosslisting guide for resellers.

Vinted’s European Advantage (And Why It Matters for US Sellers)

Vinted dominates European markets—it’s the #1 secondhand fashion platform in France, Germany, UK, Italy, Spain, and more. The app has over 80 million users, mostly in Europe.

Why should US sellers care?

Cross-Border Selling Potential

Vinted allows international shipping. If you’re selling high-demand European brands (Isabel Marant, Ganni, Sandro, Maje, COS), you can reach buyers in countries where those brands have cult followings. A French buyer might pay more for a Sandro blazer than any American would.

Setting up international shipping is straightforward—you enable it in your settings, and Vinted calculates international rates for buyers. You ship with the provided labels just like domestic orders.

European Sourcing Opportunities

Conversely, European sellers offer brands less common in the US. If you’re traveling abroad or have connections in Europe, sourcing vintage and European brands from Vinted Europe to resell in the US (on other platforms where those brands are rare) can be profitable.

Growing Your Vinted Sales: Advanced Strategies

Once you’ve mastered basics, these tactics accelerate growth.

Promoting Listings

Vinted’s paid promotion feature is called “Item Bump.” For a few dollars, your listing gets temporarily pushed to the top of search results. Is it worth it?

When Item Bump makes sense:

• Items listed for $50+ where the extra visibility justifies the cost
• Items that have been listed for 2+ weeks without action
• Seasonal items coming into their peak season

When to skip it:

• Items under $30 (the math usually doesn’t work)
• Fresh listings (they already get visibility from being new)
• Items that have fundamental problems (wrong price, poor photos)

Bundle Deals

Vinted allows bundle offers—buyers can request multiple items shipped together with a combined price. Encourage bundles by:

• Mentioning “bundle discounts available” in your listings
• Listing multiple items from the same brand
• Pricing items to encourage multi-purchase

Bundles increase average transaction value and reduce your per-item shipping effort.

Responding to Offers

Buyers can make offers below your listed price. Here’s my framework:

• Within 10% of asking: Accept immediately. The quick sale is worth the small discount.
• 10-20% below asking: Counter at 5-10% off. You’ll often meet in the middle.
• 20%+ below asking: Counter once at your floor price. If they don’t bite, decline and move on.

Respond to offers quickly—Vinted shows buyers your response time. Fast responders close more sales.

Refreshing Stale Listings

If an item hasn’t sold in 30 days, refresh it:

1. Take new photos (different angles, better lighting)
2. Rewrite the description
3. Optionally adjust price
4. Delete and relist (this resets your listing’s visibility)

The Vinted algorithm favors fresh listings. Periodic refresh keeps your items visible.

Building a Following

Vinted has basic social features—users can follow sellers and see their new listings. Build your follower base by:

• Completing your profile professionally
• Providing excellent buyer experiences (fast shipping, accurate descriptions)
• Listing consistently (followers see your new items)
• Following buyers who’ve purchased from you (many follow back)

A large following means each new listing gets immediate visibility to people who already trust you.

Calculating Vinted Profit Margins

With zero fees, calculating Vinted profits is simpler than other platforms. But you still need to account for sourcing costs and shipping supplies.

Simple Profit Formula

Profit = Sale Price - (Item Cost + Shipping Supplies + Your Time Value)

Since Vinted doesn’t take a cut, your only direct costs are:

• What you paid for the item
• Poly mailers/boxes (~$0.30-$1.00 per shipment)
• Printer ink for labels (negligible)
• Gas/time to ship (factor this in if you calculate hourly rate)

Compare this to other platforms where you’d add 10-20% in fees.

Use our ROI calculator for resellers to analyze whether specific items are worth sourcing based on expected platform margins.

Real Numbers Example

You source a Madewell sweater at Goodwill for $4.99.

Selling on Poshmark:

• List for $35, sell for $35
• Poshmark takes 20% = $7
• Packaging: $0.50
• Profit: $35 - $7 - $4.99 - $0.50 = $22.51

Selling on Vinted:

• List for $32, sell for $32 (can price lower, still make more)
• Vinted takes 0%
• Packaging: $0.50
• Profit: $32 - $4.99 - $0.50 = $26.51

That’s $4 more profit per item despite a lower selling price. Scale that across hundreds of items and you’re looking at thousands of dollars in additional annual profit.

Common Vinted Mistakes (And How to Avoid Them)

After observing hundreds of sellers, these are the patterns that kill Vinted success:

Mistake #1: Treating It Like eBay

Vinted’s audience expects fashion-forward presentation. Stock-photo style images don’t work. Blurry photos don’t work. Walls of text in descriptions don’t work. Think visually—your listing should look like it belongs on a fashion blog, not an auction site.

Mistake #2: Pricing Too High

Just because you don’t pay fees doesn’t mean you should pocket the difference by charging more than other platforms. Vinted buyers are deal-seekers. Price competitively (or lower) to take advantage of faster sales and higher volume.

Mistake #3: Ignoring Messages

Vinted tracks response time and displays it on your profile. Buyers expect quick responses. If you take 3 days to answer questions, buyers move on to more responsive sellers.

Mistake #4: Overselling Condition

“Like new” means like new—no pilling, no stains, no wear signs. Be conservative in condition descriptions. “Good condition with minor signs of wear” is honest and prevents disputes. Buyers respect honesty.

Mistake #5: Slow Shipping

You have 5 days to ship, but top sellers ship within 24-48 hours. Fast shipping improves your metrics, gets you faster reviews, and builds your reputation. Plus you get paid faster.

Frequently Asked Questions

Does Vinted charge any seller fees?

No, Vinted charges sellers zero fees. No listing fees, no commission, no payment processing fees. The buyer pays the platform fees (approximately 5% + $0.70 as Buyer Protection). This is Vinted’s fundamental differentiator from platforms like Poshmark (20% fee) and Mercari (10% fee).

Is Vinted legit for selling clothes?

Yes, Vinted is a legitimate platform with over 80 million users, primarily in Europe but growing rapidly in the US. The platform has operated since 2008 and is now the largest peer-to-peer fashion marketplace in Europe. The Buyer Protection system holds payments until buyers confirm receipt, protecting both parties.

How much can you realistically make on Vinted?

Earnings depend on your inventory volume and pricing. Since there are no seller fees, profit margins are higher than other platforms. Active sellers with 50+ consistent listings can generate $500-2,000/month. Professional resellers treating it as a business can exceed $5,000/month. The key is volume and consistent listing activity.

Is Vinted better than Poshmark for selling?

For pure profit margins, yes—Vinted’s 0% fee beats Poshmark’s 20% fee significantly. However, Poshmark has a larger US user base and stronger social features. Many successful resellers list on both platforms to maximize reach while enjoying Vinted’s superior profit margins when items sell there.

Why don’t my items sell on Vinted?

Common reasons include poor photos (first photo is especially critical), prices above market value, incomplete descriptions, or listing in the wrong categories. Also check your profile—incomplete profiles appear less trustworthy. Refresh stale listings by deleting and relisting with new photos every 30 days to reset algorithm visibility.

How long does Vinted hold your money?

After an item is delivered, the buyer has 2 days to confirm receipt or report an issue. If no action is taken, payment auto-releases after 2 days. Once released, funds are available in your Vinted Wallet and can be transferred to your bank account (1-5 business days depending on your bank).

Does Vinted have authentication for luxury items?

Vinted does not currently offer built-in authentication services like Poshmark’s Posh Authenticate or eBay’s Authenticity Guarantee. If you’re selling high-end designer items, consider platforms with authentication infrastructure like Vestiaire Collective or The RealReal, or use a third-party authentication service.

Can I sell on Vinted if I’m in the US?

Yes, Vinted operates in the US market. Download the app, create a US-based account, and start listing. The buyer base is smaller than in Europe but growing steadily. Many US sellers have success, especially with contemporary fashion brands and athleisure. You can also enable international shipping to reach Vinted’s larger European audience.

Final Thoughts: Should You Sell on Vinted?

If you’re reselling contemporary fashion, Vinted’s zero-fee model makes it almost irresponsible not to list there. The math is undeniable—you make more profit per sale than on any other major platform.

The catch? Smaller US user base (for now) and less robust features than more established platforms. The solution? Crosslist. Put your items on Vinted AND Poshmark AND Depop. Let them compete for who gets to sell your inventory.

When something sells on Vinted, celebrate that extra 10-20% profit. When it sells elsewhere, you still made a sale. But increasingly, smart resellers are watching their Vinted sales grow and wondering why they waited so long to try the platform that doesn’t take a cut.

Zero seller fees, straightforward shipping, and a growing user base—Vinted earns a place in every fashion reseller’s platform rotation. The only question is whether you start today or keep giving 20% of your profits to the competition.

For a complete comparison of all platforms and how they fit your reselling strategy, check out our guide to where to sell online in 2026.