Under Armour sits in a challenging but potentially profitable middle ground-not quite Nike/Adidas hype, but better margins on the right pieces. The under armour resale market does not command automatic premiums, so the money is in select Curry shoes, Project Rock training pieces, ColdGear/HeatGear performance gear, golf/baseball items, and clean vintage or early-era tags where the buyer can understand why your listing is different from a generic outlet shirt.
Quick Stats
| Metric | Value |
|---|---|
| Average Resale Value | Usually $15-80, higher on select Curry and Project Rock pieces |
| Typical ROI | Depends on source price; require sold comps before buying |
| Sell-Through Rate | Moderate |
| Best Items | Curry Shoes, Project Rock, Tech Base Layers |
| Best Platforms | eBay, Mercari, Poshmark |
| Difficulty | Moderate |
Is Under Armour Worth Reselling?
Sometimes. Under Armour doesn’t have Nike’s hype, but smart resellers find margins in specific niches-athlete collaborations, discontinued tech pieces, and clearance arbitrage.
Why Under Armour can work:
- Curry signature shoes have collector demand
- Project Rock (Dwayne Johnson) line sells
- Tech base layers popular among athletes
- Often found heavily discounted at outlets
- Lower competition than Nike/Adidas
The challenge: General Under Armour has weak resale. Focus required.
2026 Market Check Before You Buy
The biggest 2026 change is Curry. Under Armour announced the Curry 13 as the final chapter in the brand’s signature Curry footwear line, and Curry Brand is no longer a simple “new release every year” assumption for resellers. That does not make every Curry shoe valuable. It makes model, colorway, size, condition, box, and current sold comps more important.
Useful source checks before you buy:
- Under Armour’s Curry 13 announcement for current-line context
- Under Armour Project Rock collection to confirm whether a piece is current retail, discounted, or discontinued
- Under Armour ColdGear and HeatGear pages to identify real performance lines instead of basic logo apparel
- eBay sold comps tool for live sold-price checks by exact model, size, colorway, and condition
Buy-Ceiling Table by Under Armour Line
Use the table after checking current sold comps. The “max buy” is a decision rule, not a fixed market price: calculate it from your own current comp set on the day you source.
| Line or item type | What to verify | Safer max buy rule | Why it works |
|---|---|---|---|
| Curry signature shoes | exact model, colorway, size, box, outsole wear, stock photo match | no more than 45-55% of realistic sold-comp price after fees | buyers search by model/colorway, but general releases can sit |
| Curry 13 and final-line releases | whether the pair is still available at retail, size demand, special colorway status | no more than 40-50% of current sold-comp price unless it is deadstock in a hot size | final-chapter interest helps only if scarcity is real |
| Project Rock footwear | exact model, size, outsole wear, current retail availability | no more than 50-60% of sold-comp price | gym buyers care about clean condition and current styling |
| Project Rock hoodies/outerwear | logo placement, fabric weight, stains, pilling, release age | no more than 35-45% of sold-comp price | apparel has more competition and more condition sensitivity |
| ColdGear/HeatGear base layers | pilling, stretch recovery, odor, size, season | no more than 30-40% of peak-season comp | functional demand is real, but buyers are price-sensitive |
| Golf and baseball gear | Spieth/Harper tie-in, team/license, seasonality, sizing | no more than 40-50% of sold-comp price | buyer pools are narrower but motivated in-season |
| Basic tees, shorts, generic trainers | nothing unless bundled or near-free | skip above thrift-bin pricing | too much supply and weak search intent |
A Current Comp Workflow for Curry, Project Rock, and Performance Gear
Do this in two minutes at the rack:
- Search the exact item on eBay sold listings: brand + model + colorway + size.
- Remove inflated outliers: signed items, damaged pairs, “new other” listings that are not comparable, and multi-item lots.
- Keep only the last 10-20 genuinely comparable sold items.
- Estimate your net after fees and shipping with the flip profit calculator.
- Set a max buy price before you negotiate. If the seller will not meet it, pass.
For Under Armour, this workflow matters more than brand enthusiasm. A size 10.5 Curry pair with a clean box can be a buy while the same model in a poor size with heavy heel drag is dead money. A Project Rock hoodie with pilling can look exciting on the hanger and still fail the math.
Product Line Breakdown: Categories Ranked by Profitability
Understanding Under Armour’s product hierarchy is essential for reselling success. Here’s a complete breakdown of every major category ranked by profit potential:
Tier 1: Highest Profit Potential (Target These First)
Curry Brand Basketball Shoes The curry shoes resale market is Under Armour’s strongest performer. Steph Curry’s signature line has built a dedicated collector base.
- Curry Flow series: $100-250 resale on limited colorways
- Curry 1-8 retros: Vintage models appreciate significantly
- Bruce Lee colorways: $200-400+ depending on condition
- Championship editions: Premium over general releases
Project Rock Collection The project rock resale value remains strong due to Dwayne Johnson’s massive fanbase.
- Project Rock BSR shoes: $80-150 resale
- Project Rock training apparel: 40-60% margins on outlet finds
- Project Rock headphones/accessories: Limited editions have collector appeal
- Project Rock x Under Armour collabs: Higher-value limited drops
Tier 2: Consistent Returns (Regular Stock)
HOVR Technology Footwear Under Armour’s premium running technology sells to serious athletes.
- HOVR Phantom: $90-160 depending on version
- HOVR Machina: Runners seek discontinued colorways
- HOVR Infinite: Marathon training favorite
Golf Apparel (Spieth Line) Jordan Spieth’s signature golf collection attracts golf enthusiasts.
- Spieth One-Four shoes: $80-140
- Drive polo shirts: Premium fabric commands higher prices
- Golf pants with tech features: Consistent sellers
ColdGear/HeatGear Base Layers Performance athletes repurchase these annually.
- ColdGear compression: $40-70 resale
- HeatGear summer layers: Seasonal demand spikes
- Mock neck base layers: Football players especially
Tier 3: Break-Even to Small Margins
Running Apparel General running shorts, tanks, and basic apparel.
- Margins tight: 15-30% typical
- High competition from other sellers
- Best as bundle fillers
Training Shoes (Non-Signature) UA Charged Assert, Commit trainers.
- Source under $30 for any margin
- Quick flip potential at clearance
Tier 4: Avoid (No Resale Value)
Basic T-Shirts and Shorts
- Mass-produced, available everywhere
- $5-15 resale at most
- Not worth listing time
Generic Accessories
- Basic socks, headbands
- Zero collector interest
Vintage vs Modern: Which Era Under Armour Has Value?
Unlike brands with decades of history, Under Armour’s vintage market is relatively new but developing.
Early Era (1996-2005): The Origins
Under Armour started with moisture-wicking compression shirts. Early pieces have collector interest:
- Original compression shirts (1996-1999): Rare, historic for sports collectors
- First-generation ColdGear: Heavy, different construction than modern
- Original logo designs: Subtle differences from current branding
- Resale: $50-150 for authentic early pieces in good condition
Growth Era (2006-2015): Expansion Period
The brand expanded into footwear and mainstream apparel:
- First Curry shoes (2015): Historic significance, $150-300
- Original Spine footwear: Nostalgic for early adopters
- NFL/MLB licensed gear: Team-specific pieces with retro appeal
- Resale: Selective-focus on signature sneaker launches
Modern Era (2016-Present): Current Market
Most valuable modern Under Armour comes from:
- Limited Curry colorways: Release-by-release evaluation
- Project Rock collaborations: Especially shoes and premium pieces
- Athlete-exclusive gear: PE (player exclusive) items are gold
- Resale: Depends heavily on specific release
Vintage Value Assessment Checklist
✓ Is it from the Curry/Project Rock signature line? ✓ Is it a limited colorway or collaboration? ✓ Does it have historic significance (first release, championship)? ✓ Is it in excellent condition with original packaging?
Tag and Label Dating Guide: Identifying Under Armour Eras
Learning to date Under Armour by tags helps identify valuable pieces and ensure authenticity.
Tag Evolution Timeline
1996-2002: Original Tags
- Simple design, “Under Armour” text prominent
- Made in USA (some early pieces)
- No size chart usually
- Heat-transfer tags on compression
2003-2008: Growth Period Tags
- “Performance Apparel” tagline added
- Size and care prominently displayed
- Country of origin shifts (Mexico, Honduras)
- UA logo refined
2009-2014: Modern Transition
- Tear-away heat-transfer tags introduced
- Streamlined care symbols
- “The Original Performance Apparel” text
- Multiple tag styles by product category
2015-Present: Current Style
- Minimal, performance-focused tags
- QR codes on some products (recent)
- Country varies by line (Jordan for some, Asia for others)
- Tech specs on footwear boxes
Tag Authentication Markers
What to Verify:
- Font consistency with era
- Logo proportions match known samples
- Stitching quality appropriate for price point
- Country of origin matches product line expectations
Red Flags:
- Inconsistent sizing labels
- Blurry or poorly printed logos
- Unusual country of origin for product type
- Tag attached incorrectly
Authentication Checklist: Spotting Fake Under Armour
Under Armour is not faked at the same rate as top-tier luxury, but counterfeit Curry shoes, training sets, and branded basics do exist. The danger is that buyers often assume a mid-tier athletic brand must be safe.
Use this checklist:
- logo sharpness: the UA logo should look precise, not bloated or uneven
- print quality: heat-transfer graphics should feel intentional, not cheap or rubbery
- fabric feel: performance pieces should feel technical, not flimsy or generic
- box and label alignment: on footwear, model names, size stickers, and color codes should agree across the box and the shoe tags
- collaboration details: Project Rock and Curry items need the correct sub-branding, fonts, and design cues for that release
If a pair of Curry shoes or Project Rock trainers looks broadly correct but the details feel sloppy, trust the sloppiness. Most expensive mistakes in this category come from assuming “close enough” is good enough.
Collaboration Tracker: Valuable Under Armour Partnerships
Under Armour’s collaboration strategy focuses on athlete partnerships rather than fashion collaborations.
Current High-Value Collaborations
| Collaboration | Product Type | Retail | Current Resale | Notes |
|---|---|---|---|---|
| Curry Brand (All Models) | Footwear | $130-160 | $100-400+ | Colorway dependent |
| Project Rock | Full Collection | $40-200 | $60-400 | Shoes most valuable |
| Spieth Collection | Golf Gear | $80-180 | $60-200 | Golf enthusiast market |
| Harper (Bryce) | Cleats/Baseball | $100-180 | $80-250 | Baseball collectors |
Historic Notable Collaborations
Curry x Bruce Lee (2017, 2021)
- Original release: $120
- Current resale: $200-400
- Iconic colorway, collector favorite
Project Rock “Brahma Bull” Collection
- Various releases
- Limited editions command 50-100% over retail
- Watch for anniversary pieces
NFL/NCAA Team Exclusives
- School/team specific gear
- Alumni markets pay premiums
- Notre Dame, Wisconsin, Maryland affiliations
Collaboration Market Dynamics
Instant Resale (Flip Same Day/Week):
- Limited Curry colorways
- Project Rock shoe releases
- Championship celebration gear
Hold for Appreciation:
- Retro Curry re-releases
- Discontinued athlete lines
- Historic significance pieces
Complete Sourcing Guide: Where to Find Under Armour
Retail Arbitrage Sources
Under Armour Outlet Stores
- Best for: Clearance Project Rock, discontinued ColdGear
- Pricing: 40-70% off retail common
- Strategy: Visit mid-week for fresh markdowns; check back room stock
- Hot tip: Employee friends can alert to Project Rock markdowns
Kohl’s
- Best for: Under armour resale arbitrage, stacking discounts
- Pricing: 70-80% off with Kohl’s Cash + coupons
- Strategy: Wait for 30% off + Kohl’s Cash earnings
- Hot tip: Online clearance differs from in-store-check both
Dick’s Sporting Goods
- Best for: End-of-season Curry shoes, golf apparel
- Pricing: 50-70% off during clearance events
- Strategy: Visit late season (August for summer, February for winter)
- Hot tip: Price match online deals in-store
Ross/TJ Maxx/Marshalls
- Best for: Random gems, tech base layers
- Pricing: 60-80% below retail
- Strategy: Regular visits, check every rack
- Hot tip: Tuesday/Wednesday have freshest stock
Online Arbitrage Sources
- Sale section updates weekly
- Outlet section for deeper discounts
- Rarities during site-wide events
Amazon Warehouse
- Open-box Curry shoes at discount
- Condition varies-verify carefully
- Prime return policy reduces risk
eBay (To Source)
- Estate sales/bulk lots
- Misidentified items at low prices
- International sellers sometimes underpriced
Thrift and Secondary Sources
Goodwill/Thrift Stores
- Best for: Vintage UA, overlooked tech pieces
- Pricing: $3-15 typically
- Strategy: Check tags for valuable lines
- Hot tip: Athletic sections and men’s outerwear
Goodwill Outlet (Bins)
- Best for: Volume sourcing
- Pricing: $1-2/pound
- Strategy: Early arrival, bring gloves
- Hot tip: Look for tech fabric feel
Estate Sales
- Best for: Bulk athletic wear lots
- Pricing: Often sold as lots below individual value
- Strategy: Last-day discounts on clothing
Size Guide: Which Sizes Sell Fastest (and Slowest)
Understanding size demand prevents dead inventory.
Footwear Size Demand
Fastest Selling (Target These):
| Size Range | Demand Level | Days to Sell |
|---|---|---|
| Men’s 9-11 | Highest | 7-21 days |
| Men’s 8.5, 11.5 | High | 14-30 days |
| Women’s 7-9 | High | 14-30 days |
Moderate Demand:
| Size Range | Demand Level | Days to Sell |
|---|---|---|
| Men’s 7-8 | Moderate | 30-60 days |
| Men’s 12-13 | Moderate | 30-60 days |
| Women’s 6, 10-11 | Moderate | 45-60 days |
Slowest Selling (Discount or Skip):
| Size Range | Demand Level | Days to Sell |
|---|---|---|
| Men’s 6-6.5 | Low | 90+ days |
| Men’s 14+ | Lower | 60-120 days |
| Women’s 5, 12+ | Very Low | 90+ days |
Apparel Size Demand
Men’s Apparel:
- M and L: Fastest (70% of market)
- XL: Good demand, quick sells
- S and XXL+: Longer sits, price lower
Women’s Apparel:
- S and M: Fastest moving
- XS and XL+: Smaller market, patience required
Golf Apparel:
- L and XL dominate (older demographic)
- M sells steadily
- S has limited demand
Size-Based Pricing Adjustments
- Hot sizes (M9-11 shoes, M-L apparel): Full asking price
- Moderate sizes: 5-10% below market
- Slow sizes: 15-25% below market or bundle
Condition Standards: How Condition Affects Value
Under Armour condition matters significantly due to its performance focus.
Footwear Condition Grading
Deadstock (DS) - 100% Value
- Never worn
- Original box, laces, tags
- No yellowing or aging
- Commands full market price
VNDS (Very Near Deadstock) - 85-95% Value
- Tried on/worn 1-2 times
- No visible wear
- All accessories included
- Minor box damage acceptable
Excellent - 70-85% Value
- Light wear visible
- No structural damage
- Minimal creasing
- Laces may show use
Good - 50-70% Value
- Moderate wear evident
- Some creasing on uppers
- Sole wear visible
- Still functional
Fair - 30-50% Value
- Heavy wear
- Stains or discoloration
- Compressed cushioning
- Consider for parts/beaters market
Apparel Condition Grading
New With Tags (NWT) - 100% Value
- Tags attached
- Never worn or washed
- Original packaging ideal
New Without Tags (NWOT) - 85-95% Value
- Appears unworn
- Tags removed
- No wash wear
Excellent Used (EUC) - 65-80% Value
- Minimal wash wear
- No stains, holes, pilling
- Tech fabric intact
Good Used - 40-60% Value
- Some wash wear
- Minor pilling on tech fabric
- Fully functional
Fair - 20-40% Value
- Visible wear
- Some pilling
- Consider bundling
Condition-Specific Issues for Under Armour
ColdGear/HeatGear Tech Fabric:
- Pilling significantly reduces value
- Stretched elastic = major deduction
- Tech coating wear is visible
HOVR Foam Footwear:
- Compressed foam = reduced value
- Check heel and forefoot areas
- Bounce test the cushioning
Seasonal Timing: When to Buy and Sell
Buying Calendar
January-February:
- BEST: Winter clearance on ColdGear
- Stock up on base layers for next year
- Outlet stores clearing inventory
March-April:
- Curry releases often drop (playoffs)
- Golf season beginnings-Spieth gear
- Project Rock spring releases
May-June:
- Early summer sales
- HeatGear discounts begin
- Source for summer selling
July-August:
- BEST: End of season clearance
- Dick’s, Kohl’s major markdowns
- Stock for fall/winter
September-October:
- NBA season starts-Curry demand rises
- Football season HeatGear demand
- Fair pricing, limited deals
November-December:
- Black Friday deals for sourcing
- Holiday gift returns in January
- Good for Curry shoes often
Selling Calendar
SELL ColdGear:
- September through February
- Peak: November-January
- Markdown: March-April
SELL HeatGear:
- April through September
- Peak: June-August
- Markdown: September-October
SELL Curry Shoes:
- Year-round but peaks:
- NBA season start (October)
- Playoffs (April-June)
- New releases (monitor schedule)
SELL Project Rock:
- New Year’s resolution season (January)
- Summer body season (April-June)
- Post-release for new drops
Platform Strategy: Where to Sell What
Platform-by-Platform Breakdown
eBay - Best Overall for Under Armour
- Fee: 13.25% final value
- Best for: Curry shoes, tech gear, golf apparel
- Audience: Serious buyers, collectors
- Strategy: Use auction for rare Curry, Buy It Now for standard
- Time to sell: 7-30 days average
Mercari - Quick Flips
- Fee: 10%
- Best for: Clearance finds, quick turnovers
- Audience: Value-focused buyers
- Strategy: Price competitively, offer discounts
- Time to sell: 5-21 days average
Poshmark - Apparel Focus
- Fee: 20% (over $15)
- Best for: Base layers, golf apparel, workout clothes
- Audience: Fashion-conscious, female-leaning
- Strategy: Bundle opportunities, Posh Parties
- Time to sell: 14-45 days average
StockX - Verified Authenticity
- Fee: ~10% + shipping
- Best for: In-demand Curry colorways only
- Audience: Sneaker collectors
- Strategy: Check if your colorway is actively trading
- Time to sell: Variable-only if demand exists
Facebook Marketplace - Local Sales
- Fee: 0% (local), 5% (shipped)
- Best for: Quick local sales, bulky items
- Audience: Local bargain hunters
- Strategy: Meet safely, cash transactions
- Time to sell: 1-14 days
Cross-Platform Strategy
- Curry shoes: List on eBay and StockX simultaneously
- Apparel: eBay + Mercari for maximum exposure
- Golf gear: eBay + local golf Facebook groups
- Base layers: Poshmark bundles + eBay
Pricing Data: Specific Price Ranges for Popular Items
Curry Signature Shoes Current Market
| Model | Condition | Market Price | Trend |
|---|---|---|---|
| Curry Flow 10 | DS | $130-180 | Stable |
| Curry Flow 10 (Special CW) | DS | $160-250 | Rising |
| Curry 4 Retro | DS | $150-200 | Rising |
| Curry 1 Retro “Dub Nation” | DS | $180-280 | Rising |
| Curry x Bruce Lee | DS | $200-400 | Stable/Rising |
Project Rock Current Market
| Item | Condition | Market Price | Source Price Goal |
|---|---|---|---|
| Project Rock BSR 3 | DS | $100-140 | Under $70 |
| Project Rock Delta | DS | $80-110 | Under $50 |
| Project Rock Hoodie | NWT | $50-70 | Under $30 |
| Project Rock Training Tee | NWT | $30-45 | Under $15 |
Performance Apparel Market
| Item | Condition | Market Price | Source Price Goal |
|---|---|---|---|
| ColdGear Base Layer Top | EUC | $25-40 | Under $10 |
| ColdGear Base Layer Top | NWT | $40-60 | Under $20 |
| HeatGear Compression | EUC | $20-30 | Under $8 |
| Spieth Golf Polo | NWT | $40-60 | Under $20 |
| HOVR Running Shoe | VNDS | $70-100 | Under $45 |
Common Mistakes: What to Avoid
Mistake #1: Treating All Under Armour Equally
The Problem: Buying basic UA shirts expecting Nike-like margins. The Fix: Only source signature lines, tech pieces, and clearance gold.
Mistake #2: Ignoring Condition on Tech Fabric
The Problem: Listing pilled or stretched ColdGear at full price. The Fix: Inspect tech fabric carefully; price condition honestly.
Mistake #3: Overpricing General Releases
The Problem: Pricing general Curry colorways like limited editions. The Fix: Check eBay sold-general releases often sell at or below retail.
Mistake #4: Wrong Platform Choice
The Problem: Listing Curry shoes on Poshmark instead of eBay/StockX. The Fix: Match product to platform strength.
Mistake #5: Ignoring Size Demand
The Problem: Buying size 14 Curry shoes expecting quick sale. The Fix: Prioritize sizes 9-11; discount outliers or skip.
Mistake #6: Missing Seasonal Windows
The Problem: Trying to sell ColdGear in July. The Fix: Time listings to seasonal demand or hold inventory.
Mistake #7: Insufficient Research on Curry Colorways
The Problem: Assuming all Curry shoes have similar value. The Fix: Check specific colorway sales-values vary dramatically.
Mistake #8: Overpaying at Outlets
The Problem: Paying outlet prices that leave no margin. The Fix: Target 40%+ below outlet price for sourcing.
Case Study: Real Flip Example
The Curry Flow 10 Championship Colorway Flip
The Find: During a routine Kohl’s clearance check, I found a pair of Curry Flow 10s in the “Warriors Championship” colorway, size 10.5.
The Numbers:
- Kohl’s clearance price: $89.99
- Kohl’s 30% off coupon: -$27.00
- Kohl’s Cash earned: $15.00
- Net cost: $47.99 (factoring future Kohl’s Cash)
The Research:
- StockX lowest ask: $175
- eBay sold comps: $160-185
- Size 10.5 = high demand
The Sale: Listed on eBay with best offer at $175. Received offer at $165 within 3 days, accepted.
The Result:
- Sale price: $165
- eBay fees (13.25%): -$21.86
- Shipping: -$14.00 (USPS Priority)
- Net profit: $81.15
- ROI: 169%
Lessons Learned:
- Limited Curry colorways have genuine demand
- Kohl’s stacking makes Under Armour arbitrage viable
- Size 10.5 sold in 3 days-hot size confirmed
- Accepting best offers within 10% speeds turnover
The Under Armour Rack Filter
Most Under Armour on a thrift rack is not worth your listing time. The winning pieces usually have one of three things: athlete tie-in, technical value, or a colorway buyers actively search for.
| Good signal | Why it matters | Usually worth pulling |
|---|---|---|
| Curry branding or signature box | basketball buyers search these by model | yes |
| Project Rock logo on footwear or premium pieces | strong fan crossover and better sell-through | usually |
| ColdGear or technical compression in excellent condition | functional demand from actual athletes | often |
| generic training tee or outlet basic | too much supply, weak margins | usually no |
If the item looks interchangeable with anything else at Ross or an outlet wall, it probably will not earn enough to justify the effort.
Expanded FAQ: Under Armour Reselling Questions
Are Curry shoes worth reselling?
Yes-Steph Curry has a devoted following. Limited colorways and player editions sell above retail. General releases break even. Focus on special colorways, retros, and championship editions.
What about Project Rock gear?
The Rock’s fanbase is loyal. Newer Project Rock items sell, especially shoes and signature pieces. Clothing margins are tighter. Project rock resale value is strongest on footwear.
Does Under Armour hold value like Nike?
No. Under Armour is more utilitarian in the resale market. Focus on functional value and athlete collaborations rather than hype. Under armour resale requires niche focus.
Best places to find Under Armour deals?
Kohl’s clearance (stack coupons), Under Armour outlet, and end-of-season Dick’s Sporting Goods sales. Ross/TJ Maxx occasionally have gems.
Should I flip basic Under Armour t-shirts?
No. Margins are too thin and competition is high. Focus on technical pieces, shoes, and collaboration lines.
How do I authenticate Curry shoes?
Check size tag consistency, HOVR foam quality, box label accuracy, and overall construction quality. Fakes are less common than Nike fakes but exist.
What’s the best time to sell Curry shoes?
NBA season (October-June) sees highest demand, with peaks during playoffs (April-June) and new releases.
Are vintage Under Armour pieces valuable?
Some early pieces (1996-2005) have collector interest, but the vintage market is much smaller than Nike. Focus on historic releases.
Which Curry models are most valuable?
Curry 1 retros, Bruce Lee colorways, and limited playoff editions command highest premiums. General releases have minimal margin.
How important is the original box for Under Armour shoes?
Important for maximizing value-expect 10-20% less without original box on collector pieces, less impact on general releases.
What’s the outlook for Under Armour reselling?
Stable. Curry remains valuable, Project Rock has loyal following. Brand unlikely to achieve Nike hype but offers consistent niche opportunities.
How do ColdGear and HeatGear resale compare?
ColdGear typically has better margins due to higher retail price and technical features. HeatGear is more commoditized.
Conclusion
Under Armour reselling rewards specialists. Focus on Curry shoes, Project Rock, and technical performance gear. Skip generic athletic wear-the margins aren’t there.
The under armour resale market offers consistent opportunities for those willing to specialize. Master Curry colorways, understand Project Rock release calendars, and use clearance arbitrage at Kohl’s and outlets.
Related Tools:
- ROI Calculator - Calculate your Under Armour flip profits
- Platform Fee Calculator - Compare selling platforms
Related Guides:
- Sneaker Flipping Guide
- Athletic Wear Resale Guide
- Thrift Store Flipping Complete Guide - Find Under Armour in the wild
- Complete Beginner’s Guide to Reselling