Sneaker Cleaning & Restoration: How to Add $50-$200 to Your Flip Profit

Walk into any thrift store and you’ll see them: dusty Jordan 1s with scuffed leather, yellowed Air Max 90s gathering dust, muddy New Balance 990s marked down to $15. Most resellers pass right by these sneakers, assuming they’re unsellable. But here’s what the smart flippers know: those “dirty” sneakers are profit gold mines waiting to be cleaned.

The difference between a $25 thrift store sneaker and a $150 sale isn’t always the shoe itself—it’s the 45 minutes you spend restoring it. Sneaker cleaning and restoration is one of the highest ROI skills a reseller can learn, often adding $50-$200 in profit for less than an hour of work and $5-10 in supplies.

This guide will teach you professional sneaker cleaning and restoration techniques that transform unsellable shoes into premium-priced inventory. Whether you’re finding dirty Nike Dunks at Goodwill or scooping up yellowed Yeezys on Facebook Marketplace, you’ll learn exactly how to assess, clean, restore, and price sneakers for maximum profit.

Why Sneaker Cleaning is a Profit Multiplier

Sneaker cleaning delivers one of the best return-on-investment ratios in the entire reselling game. Consider these real-world examples from active sneaker flippers:

Jordan 1 Mid “Chicago”: Purchased dirty for $45 at a thrift store, cleaned and restored in 60 minutes using $8 worth of supplies, sold for $165. Net profit after cleaning: $112. If sold as-is dirty: maybe $60-70. The cleaning added $95+ in profit.

Nike Air Max 90 “Infrared”: Found at a garage sale for $12 with heavily yellowed soles. Used Salon Care 40 treatment ($6) and 2 hours total time, sold for $125. Without restoration, these would’ve been listed for maybe $40-50. The restoration added $75-85 in value.

New Balance 990v5: Muddy but authentic, scooped for $20 from someone on Facebook Marketplace. Deep cleaned in 40 minutes with Jason Markk solution ($3 worth), sold for $135. Dirty condition would’ve fetched $50-60 maximum. The cleaning earned an extra $75.

The math is compelling. A basic sneaker cleaning kit costs $50-100 upfront and contains enough supplies for 30-50 pairs of shoes. That means your per-pair cost is typically $2-5 in products. Add 30-60 minutes of your time, and you’re regularly adding $50-150 in sale value. That’s $50-150 per hour of work—better than most full-time jobs.

Beyond individual profit, cleaning skills let you source inventory other resellers ignore. While competitors pass on dirty sneakers, you’re grabbing underpriced gems knowing you can transform them. This sourcing advantage means more buying opportunities and less competition for inventory. You’re literally shopping in a different market than sellers who only buy pristine shoes.

The market demand is also clear: buyers overwhelmingly prefer clean, well-maintained sneakers and will pay substantial premiums for them. Platforms like eBay, Poshmark, and Mercari show consistent 40-100% price differences between dirty “as-is” listings and cleaned “excellent condition” listings of the same model. That gap is your profit opportunity.

When Cleaning is Worth It vs Selling As-Is

Not every dirty sneaker deserves your restoration time. Knowing when to clean versus when to list as-is (or pass entirely) is crucial for maximizing your hourly profit rate. Here’s a framework for making smart decisions:

The Value Threshold: Generally, only clean sneakers that will sell for $80+ after restoration. If a cleaned pair will only fetch $40-50, your hourly rate isn’t worth it. The exception: super quick cleans on easy materials (canvas Vans that need 15 minutes) can be profitable at lower price points.

Damage Assessment: Clean stains and dirt are restorable; structural damage isn’t worth your time. Ask yourself:

• Is this dirt/yellowing/scuffing, or actual damage?
• Are the soles still intact with no separation?
• Are there holes, tears, or missing material?
• Is the damage cosmetic or structural?

Pass immediately on: sole separation (unless you’re experienced with glue repair), torn mesh that can’t be repaired, cracked/crumbling midsoles (oxidation damage), major structural damage to uppers, and sneakers with strong permanent odors that won’t come out.

Worth cleaning: yellowed soles (very common, very fixable), dirty leather or suede, stained canvas, scuffed midsoles and paint, muddy or dusty exterior, dirty insoles and laces, and minor paint/marker marks.

Material Considerations: Leather sneakers are the easiest and fastest to clean—they’re nearly waterproof, accept cleaning solution well, and dry quickly. Canvas and cotton are similarly easy. Knit materials like Flyknit or Primeknit require more care but are still cleanable. Suede and nubuck are trickier and time-consuming—only worth it on high-value pairs ($150+ potential sale price).

Time vs Profit Calculation: Track your actual cleaning time on a few pairs to establish your baseline. If you can clean a standard leather Jordan 1 in 45 minutes and add $100 in value, that’s $133/hour. But if a complex knit sneaker takes 2 hours and only adds $60 in value, that’s $30/hour—potentially not worth your time depending on your goals.

When to Pass: You don’t need to buy every dirty sneaker. Pass when the cleaned sale price won’t justify your time, the materials are too difficult for your current skill level, damage is beyond cosmetic cleaning, or you can’t confidently identify the model/authenticity. It’s better to pass on a questionable project than to invest time in a shoe you can’t sell at a profit.

Smart play: Focus on high-value models in cleanable conditions. A dirty Jordan 1 High OG is almost always worth cleaning. A dirty generic Nike running shoe from 2019? Probably not, unless it’s basically free.

Essential Sneaker Cleaning Supplies

Building your sneaker cleaning kit is a one-time investment that pays for itself after just 2-3 pairs. Here’s exactly what you need, from professional products to budget alternatives:

Professional Cleaning Solutions

Jason Markk Premium Shoe Cleaner ($12-15 for 4oz): The industry standard. Biodegradable, works on all materials, gentle formula that won’t damage delicate fabrics. One bottle cleans 100+ pairs when used correctly. Best for: all-around cleaning, building customer trust (recognized brand).

Reshoevn8r 3-Brush Laundry System ($30-35): Includes cleaner solution plus soft, medium, and stiff bristle brushes in one kit. Excellent starter package with everything you need. Best for: beginners who want a complete kit immediately.

Crep Protect Cure Kit ($15-20): Popular solution with microfiber towel and brush included. High-quality formula, good for leather and synthetics. Best for: leather and synthetic material cleaning.

Budget Alternative: Mix your own solution using 1 cup warm water, 1 tablespoon mild dish soap (Dawn), and 1 tablespoon white vinegar. Costs pennies per use and works well on most materials. Not ideal for suede or delicate knits, but fine for leather, canvas, and synthetics.

Brushes (The Most Important Tools)

Soft Bristle Brush ($8-12): For knit, mesh, and delicate materials. Won’t damage Flyknit or Primeknit. Essential for uppers on premium sneakers.

Medium Bristle Brush ($8-12): Your workhorse for leather, canvas, and general cleaning. Use 80% of the time.

Stiff Bristle Brush ($8-12): For rubber midsoles, outsoles, and heavily soiled areas. Never use on sneaker uppers or you’ll damage them.

Budget Alternative: Soft toothbrushes (new, unused) work surprisingly well for detailed work and cost $1-2. Buy a 4-pack and dedicate them to shoe cleaning.

Additional Essential Supplies

Microfiber Towels ($10-15 for pack of 6): Critical for blotting, drying, and buffing. Never use regular cloth towels—they’ll leave lint and fibers. Buy enough to have clean towels for each sneaker cleaning session.

Sneaker Cleaning Mat ($15-20): Protects work surface and keeps shoe stable while cleaning. Not essential but helpful. Alternative: use old towels or newspapers.

Magic Erasers/Melamine Sponges ($5-8 for pack of 20): Amazing for midsole stain removal and scuff marks on rubber. Buy generic Mr. Clean Magic Eraser or bulk melamine sponges on Amazon.

Specialty Restoration Products

Salon Care 40 Volume Cream Developer ($6-8 at Sally Beauty): The secret weapon for sole unyellowing. Professional hair product that works via oxidation. One bottle does 10-15 pairs. Essential for: yellowed soles on vintage Jordans, Air Max, etc.

Angelus Leather Paint ($4-6 per 1oz bottle): Industry-standard paint for midsole and leather restoration. Available in 100+ colors for exact matching. Essential for: paint restoration on leather sneakers.

Angelus Paint Pens ($8-10 each): Quick touch-up for small scuffs and marks on midsoles. Available in white, black, and various colors. Best for: minor cosmetic fixes.

Sole Sauce ($20-25): Pre-mixed unyellowing solution, more expensive than Salon Care but easier for beginners. Best for: if you want foolproof sole restoration.

Suede & Nubuck Cleaner ($10-15): Specialized formula for suede materials. Jason Markk and Reshoevn8r both make versions. Essential if: you’re cleaning premium suede sneakers.

Water & Stain Repellent Spray ($12-18): Crep Protect or Jason Markk repellent spray. Apply after cleaning to protect investment. Not necessary but adds value.

Starter Kit Investment Breakdown

Budget Kit (~$50):

• DIY cleaning solution: $2
• 3 toothbrushes: $3
• Magic erasers: $6
• Microfiber towels: $12
• Salon Care 40: $7
• White Angelus paint pen: $9
• Total: ~$39 + tax

Professional Kit (~$100):

• Jason Markk 8oz: $22
• Reshoevn8r brush set: $35
• Microfiber towels: $15
• Magic erasers: $6
• Salon Care 40: $7
• 2-3 Angelus paint pens: $25
• Total: ~$110

Both kits contain enough supplies for 30-50 pairs, meaning your per-pair cost is $1-3 in materials. Even the professional kit pays for itself after 2-3 cleaned pairs.

What NOT to Use (Common Mistakes)

Avoid bleach (yellows materials over time), harsh household cleaners (damage fabrics and glues), washing machine (destroys structural integrity of most sneakers), dryers or direct heat (warps materials and separates glue), and rough brushes on delicate materials (tears mesh and knit).

Cleaning Different Sneaker Materials

Different materials require different approaches. Here’s your material-specific cleaning guide:

Leather & Patent Leather (Easiest)

Difficulty: Easy | Time: 20-30 minutes | Success Rate: 95%+

Leather is the most forgiving material. It’s naturally water-resistant, accepts cleaning solution well, and shows dramatic before/after results. Jordan 1s, Air Force 1s, and most classic Nike/Adidas models use leather.

Method: Apply cleaning solution to medium bristle brush, scrub in circular motions, wipe clean with damp microfiber towel, then dry with separate towel. For patent leather (shiny), use extra soft brush to avoid scratching. After cleaning, apply leather conditioner to restore suppleness.

Tips: Leather can handle more aggressive scrubbing than other materials. Don’t be afraid to apply pressure on scuffs. Always dry thoroughly before storing.

Suede & Nubuck (Requires Care)

Difficulty: Moderate-Hard | Time: 40-50 minutes | Success Rate: 70-80%

Suede is trickier because water darkens it and can leave stains if not done carefully. Only clean valuable suede sneakers ($150+ potential) until you’re experienced.

Method: Use specialized suede cleaner, not standard solution. Apply cleaner to soft brush (never medium/stiff), brush gently in one direction (not circular), blot with microfiber (don’t wipe), and let air dry completely. Once fully dry, use suede brush to restore nap texture.

Special Tool: Suede eraser blocks ($8) remove surface stains without liquid.

Warning: Suede darkens when wet—this is normal and will return to original color when dry. Never apply heat to “speed dry” or you’ll create permanent stains.

Canvas & Cotton (Very Easy)

Difficulty: Easy | Time: 25-35 minutes | Success Rate: 95%+

Canvas sneakers like Vans, Converse, and retro Nike Cortez are beginner-friendly and show excellent results. Canvas handles water well and cleans quickly.

Method: Standard cleaning solution with medium brush, scrub thoroughly (canvas is durable), rinse well with damp cloth to remove all soap residue (crucial—soap residue yellows over time), and air dry completely (stuff with paper to maintain shape).

Bonus: White canvas can handle gentle machine washing in a pillowcase on cold, but only for low-value pairs. Hand cleaning gives better control.

Knit & Mesh (Flyknit, Primeknit, Engineered Mesh)

Difficulty: Moderate | Time: 35-45 minutes | Success Rate: 80-85%

Modern knit materials require patience. Over-wetting can cause water stains; too much pressure tears the delicate fabric.

Method: Use soft brush only, apply minimal cleaning solution (less is more—you want damp, not soaked), gently dab and brush (no aggressive scrubbing), and blot frequently with microfiber to remove dirt and excess moisture. Critical: stuff with paper towels and air dry completely—never leave wet or they’ll develop water stains.

Pro tip: Work in small sections, blotting constantly. The goal is to lift dirt without saturating the fabric.

Synthetic Materials (Faux Leather, Plastic)

Difficulty: Easy | Time: 20-30 minutes | Success Rate: 90%+

Synthetic materials are nearly waterproof and very forgiving. Many modern running shoes and budget sneakers use synthetics.

Method: Standard cleaning solution, medium brush, scrub normally. Synthetics handle water well and dry quickly—very beginner-friendly.

Material Comparison Chart

Rule of Thumb: When in doubt, start gentle. You can always increase pressure, but you can’t undo damage from aggressive scrubbing.

Step-by-Step: General Sneaker Cleaning Process

This step-by-step process works for 90% of sneaker cleaning projects. Adjust based on material type from the previous section.

Step 1: Pre-Cleaning Assessment & Photos (5 minutes)

Before touching anything, document the sneaker’s condition. Take clear photos of all angles, focus on stains and problem areas, and capture close-ups of any damage. These “before” photos are crucial for later comparison and justify your asking price to buyers.

Assess the material (leather, canvas, knit?), identify problem areas (stains, scuffs, yellowing?), and check for damage (holes, separation, tears?). This assessment determines your cleaning approach and estimated time.

Step 2: Remove Laces & Insoles (3 minutes)

Take out laces completely and remove insoles if possible (some are glued in—don’t force them). These get cleaned separately.

Lace cleaning: Soak in warm water with a drop of dish soap for 30 minutes, then agitate and rinse. For white laces, add a small amount of OxiClean. Air dry completely.

Insole cleaning: Covered in detail in a later section, but quick version—scrub with cleaning solution and soft brush, rinse, air dry completely before replacing.

Step 3: Dry Brushing (5 minutes)

Use a dry brush (medium or stiff) to remove loose dirt, dust, and debris before applying any liquid. This prevents you from creating mud when you add cleaning solution.

Brush the entire shoe, focusing on the sole and outsole. Get into crevices and texture patterns on the midsole. Empty out any dirt inside the shoe.

Step 4: Mix Cleaning Solution (2 minutes)

For professional cleaners like Jason Markk: Mix 1 tablespoon of cleaner with 1 cup of warm water in a small bowl. Warm water (not hot) activates cleaning agents.

For DIY solution: 1 cup warm water + 1 tablespoon mild dish soap + 1 tablespoon white vinegar.

Important: Don’t apply concentrated cleaner directly to shoes. Always dilute first.

Step 5: Test Spot (2 minutes)

Critical step everyone skips: Test your cleaning solution on a hidden spot first (inside tongue, heel area). Apply solution, scrub gently, and check for discoloration or damage. Wait 2 minutes to see reaction.

If the material reacts badly (color bleeding, darkening that doesn’t dry), dilute solution further or choose specialized cleaner for that material.

Step 6: Clean the Uppers (15-25 minutes)

Start with the least dirty areas first, then progress to heavily soiled sections. This keeps your brush and solution cleaner longer.

Technique:

1. Dip brush in cleaning solution (don’t soak—just wet the bristles)
2. Tap off excess liquid
3. Scrub in gentle circular motions
4. Work in 2x2 inch sections
5. Blot immediately with clean microfiber towel
6. Re-wet brush and repeat on next section

Pressure guide: Leather can handle firm pressure. Canvas and synthetics: moderate pressure. Knit and mesh: light pressure only. Suede: gentle brushing in one direction.

Pay special attention to toe boxes (high-contact area), heel counters (scuffs), side panels, and tongues (sweat stains). Don’t forget the interior collar and heel liner.

Step 7: Clean Midsoles & Outsoles (10-15 minutes)

Switch to stiff bristle brush for rubber midsoles and outsoles. You can scrub harder here—rubber is durable.

For stubborn midsole stains: Use a Magic Eraser (melamine sponge) with water. These are abrasive, so test first, but they remove scuffs incredibly well. Don’t use on uppers—only on rubber/midsole.

Clean the outsole tread patterns with stiff brush to remove embedded dirt and rocks. Clean outsoles improve photos and show buyers you’re thorough.

Step 8: Rinse & Blot (5-10 minutes)

Use a separate clean microfiber towel dampened with plain water to remove all cleaning solution residue. This step is critical—leftover soap causes yellowing and attracts dirt.

Wipe the entire shoe systematically, re-wetting the towel as needed. Then use a dry microfiber towel to blot away excess moisture.

Don’t: Run shoes under faucet or submerge in water. You’re trying to remove surface cleaning solution only.

Step 9: Proper Drying (6-24 hours)

Stuff sneakers with white paper towels or newspaper to maintain shape and absorb interior moisture. Replace stuffing once if it gets very wet.

Air dry at room temperature in a well-ventilated area. Never use direct heat (dryers, hair dryers, radiators, direct sunlight). Heat damages glue, warps materials, and can cause yellowing.

Drying times:

• Leather: 6-8 hours
• Canvas/Synthetic: 8-12 hours
• Knit/Mesh: 12-24 hours (these hold moisture)

Pro tip: Point a regular fan at them to speed air circulation without heat.

Step 10: Post-Clean Conditioning & Protection (5 minutes)

For leather: Apply a small amount of leather conditioner with soft cloth, working it into the leather. This prevents cracking and restores suppleness after the cleaning process.

For all materials: Optional but recommended—apply water and stain repellent spray (Crep Protect, Jason Markk Repel). Hold 6 inches away, spray evenly, let dry 30 minutes. This protects your cleaning work and adds value for buyers.

Step 11: Final Photos & Comparison (5 minutes)

Once completely dry, take “after” photos matching your “before” angles. Place before/after photos side-by-side in your listing—this visual proof justifies premium pricing and builds buyer confidence.

Time Breakdown Summary

• Pre-assessment & photos: 5 min
• Lace/insole removal: 3 min
• Dry brushing: 5 min
• Solution prep & test: 4 min
• Upper cleaning: 20 min
• Midsole/outsole: 12 min
• Rinsing & blotting: 8 min
• Post-conditioning: 5 min
• Final photos: 5 min

Total active work time: 60-70 minutes for a thorough cleaning. You’ll get faster with experience—experienced cleaners can do standard pairs in 30-40 minutes.

Advanced: Sole Restoration & Unyellowing

Yellowed soles are one of the most common issues on vintage and stored sneakers, especially Jordan retros, Air Max classics, and anything with translucent or icy soles. The good news: sole unyellowing is achievable with the right process and realistic expectations.

Why Soles Yellow: The Science

Sole yellowing is oxidation—a chemical reaction between the polyurethane in midsoles and oxygen/UV light. It’s accelerated by heat, humidity, and improper storage. This is why shoes sitting in closets for years turn yellow even if never worn.

The yellowing is in the material itself, not just surface dirt (which is why cleaning alone won’t fix it). Reversing it requires a chemical oxidation process using hydrogen peroxide.

The Salon Care 40 Method

Success Rate: 70-85% improvement (won’t be brand new, but dramatically better) Time: 2-3 hours total (mostly waiting) Cost: $6-8 per bottle, treats 10-15 pairs

What you need:

• Salon Care 40 Volume Cream Developer (12% hydrogen peroxide, available at Sally Beauty)
• Plastic wrap (Saran wrap)
• UV light source (sunlight or UV lamp)
• Gloves (hydrogen peroxide is harsh on skin)
• Painter’s tape

Step-by-Step Process:

1. Clean the soles first (15 minutes): The unyellowing process only works on clean surfaces. Scrub midsoles thoroughly with cleaning solution and Magic Eraser to remove all dirt, grime, and surface oxidation. Dry completely.

2. Prep and protect (10 minutes): Use painter’s tape to protect the upper materials from hydrogen peroxide contact (it can bleach fabrics). Tape carefully around the entire midsole edge.

3. Apply Salon Care 40 (10 minutes): Wearing gloves, apply a generous even layer of Salon Care 40 cream to all yellowed areas. You want complete coverage, about 2-3mm thick. Don’t skimp—thin application gives uneven results.

4. Wrap in plastic (5 minutes): Wrap the midsole tightly with plastic wrap to keep the cream from drying out. The process needs the cream to stay wet and in contact with the sole.

5. UV exposure (2-4 hours): Place shoes under UV light source. Sunlight is free and works great—put them outside in direct sun on a sunny day. UV lamp ($20-40 on Amazon) works year-round and in any weather, giving more controlled results.

The UV light activates the hydrogen peroxide oxidation process that reverses yellowing. Check every hour. You’ll see whitening begin after 1-2 hours, with maximum effect around 3-4 hours.

6. Rinse and assess (10 minutes): Remove plastic wrap and tape, rinse midsoles thoroughly with water, and dry completely. Compare to before photos.

Realistic Expectations

Salon Care 40 typically restores 70-85% of the whiteness. Heavily yellowed soles that are dark amber won’t become icy mint again, but they’ll improve substantially. Moderately yellowed soles can look near-new.

Before/After Value Examples:

• Jordan 5 “Grape” with yellowed soles: Before treatment value $120, after treatment value $180-200
• Air Max 95 with iced sole (moderately yellowed): Before $85, after $140-160

The visual improvement justifies premium pricing because buyers can see the restoration work.

Safety Precautions

• Always wear gloves: 40 volume developer burns skin with prolonged contact
• Ventilated area: Hydrogen peroxide fumes in enclosed spaces cause headaches
• Protect eyes: Don’t let cream contact your eyes
• Keep off fabrics: Hydrogen peroxide bleaches colored materials—this is why you tape carefully
• Don’t ingest: Keep away from children and pets

Troubleshooting

Uneven results: Likely from uneven application. Second treatment with extra focus on undertreated areas usually fixes this.

No change after 4 hours: The yellowing may be too severe, or your Salon Care 40 may be old/degraded. Try fresh product.

Soles turned pink: Rare reaction with certain sole materials. This usually indicates you need to try a different method or accept the yellowing.

Alternative: Sole Sauce

If Salon Care 40 seems intimidating, Sole Sauce ($23) is a pre-mixed unyellowing solution designed specifically for sneakers. It’s more expensive per treatment but foolproof for beginners. Same UV exposure process, just easier application.

When Unyellowing Adds Maximum Value

Best ROI on retro Jordans (especially 3s, 4s, 5s, 6s with visible midsoles), Air Max with translucent or iced soles, vintage Nike with rubber midsoles (Air Trainer, Air Command), and Yeezys with translucent stripe midsoles.

Not worth the time on: budget sneakers, sneakers where yellowing isn’t visible, modern boost midsoles (they don’t yellow the same way).

Paint Restoration & Touch-Ups

Paint restoration separates amateur cleaners from professional-level restorators. When done correctly, paint touch-ups can add $40-80 in value. When done poorly, they destroy value. Here’s how to do it right.

When Paint Restoration Adds Value

Paint restoration is worth it when you have quality sneakers with minor cosmetic damage: small scuffs on leather uppers, midsole paint chipping or yellowing, heel counter scratches, and minor marks on painted surfaces.

Don’t paint over major damage (makes it obvious), on premium materials like premium leather (painting reduces value), on knit or mesh (nearly impossible to do well), or when you can’t match the color exactly (mismatched paint looks worse than the original scuff).

Angelus Paint: The Industry Standard

Angelus is the gold standard for sneaker paint restoration. It’s flexible acrylic paint designed specifically for leather and sneaker materials. It doesn’t crack when the shoe flexes (unlike craft store acrylics).

Color Matching: Angelus offers 100+ colors, but you’ll get 80% of projects done with these core colors:

• Flat White (most used—midsoles, details)
• Black
• Navy Blue
• Red
• Cement Grey (Jordan 3/4s)

Visit Angelus’s website or use their color-matching service—send a photo and they’ll recommend the exact color match.

Paint Pens for Small Scuffs

For minor touch-ups, Angelus paint pens ($8-10) are perfect. They’re essentially paint markers with a felt tip applicator.

Best uses: Small midsole scuffs (1/4 inch or smaller), tiny scratches on heel counters, minor marks on rubber toe caps, touching up previously painted areas.

How to use: Shake well, press tip on paper until paint flows, apply in thin layers (2-3 coats better than 1 thick coat), and let dry 10 minutes between coats.

Midsole Repainting Technique

Midsole repainting is the highest-value paint restoration. Jordan midsoles (especially 3s and 4s) develop yellowing and chipping that paint fixes.

Step-by-Step:

1. Deep cleaning (15 min): Clean midsole thoroughly with cleaning solution and Magic Eraser. Remove all dirt, oils, and loose paint. Let dry completely.

2. Tape off boundaries (10 min): Use painter’s tape to protect the upper and outsole. Clean paint lines separate amateurs from pros.

3. Acetone prep (5 min, optional): Lightly wipe midsole with acetone on a cotton ball for better paint adhesion. This removes oils and creates texture. Let dry completely.

4. Apply paint in thin layers (30-40 min): Using a small brush or sponge, apply thin, even coats. Key rule: Multiple thin coats always look better than one thick coat. Let each coat dry 15-20 minutes before the next. Typically need 3-4 coats for full coverage.

5. Remove tape while wet (2 min): Remove painter’s tape before the final coat fully dries. This prevents pulling up dried paint edges.

6. Cure time (24 hours): Let paint cure fully for 24 hours before handling. Angelus paints cure to a flexible, durable finish.

Leather Paint Restoration

For scuffs and scratches on leather uppers (like Jordan 1 toe boxes), Angelus paint works with proper prep.

Process: Clean area thoroughly, light sand with 400-grit sandpaper (creates texture for adhesion), wipe with alcohol pad to remove oils, apply 2-3 thin coats of matched paint, and let cure 24 hours.

Pro tip: Mix Angelus paint with their 2-Thin additive ($6) for smoother application on leather. Mix 2 parts paint to 1 part 2-Thin.

Clear Coating for Durability

After painting, apply Angelus Matte or Satin finisher ($10) to protect your work and add durability. This top coat prevents paint from rubbing off during wear.

Application: Once base paint is fully cured (24 hours), apply 1-2 thin coats of finisher with soft brush or airbrush, and let cure another 24 hours.

When NOT to Paint (Making It Worse)

Don’t paint when you can’t achieve color match, the damage is too extensive (repainting entire panels), you’re dealing with suede, nubuck, or knit materials, or the sneaker’s value depends on originality (vintage collectibles).

Red flag: If you’re painting more than small touch-ups, you’re potentially in “custom” territory which may decrease value rather than restore it.

Real Value Examples

Jordan 3 “White Cement” with yellowed midsole: Painted midsole in 60 minutes, added $65 in value ($150 yellowed vs $215 freshly painted).

Air Force 1 with scuffed toe box: White paint touch-up in 20 minutes, added $25 in value ($70 scuffed vs $95 clean).

The key: Paint restoration should be invisible. If buyers notice your paint job, it can actually hurt value. Aim for factory-quality results.

Interior Cleaning: Insoles & Liners

Most flippers focus only on exterior cleaning, but interior condition matters—especially to buyers who plan to wear the sneakers. Nasty insoles can kill sales even if the outside is pristine.

Insole Deep Cleaning Methods

Standard cleaning (moderate wear, light staining):

1. Remove insole from shoe
2. Apply cleaning solution (Jason Markk, dish soap mix) directly to insole
3. Scrub with soft brush, working in circles
4. Rinse under cool running water
5. Blot with microfiber towel
6. Air dry completely (12-24 hours) before replacing

Heavy staining/discoloration: Make a paste of baking soda and water (3:1 ratio), apply to stained areas, let sit 30 minutes, scrub with soft brush, rinse thoroughly, and air dry.

Oil-based stains: Pre-treat with a tiny drop of dish soap (Dawn cuts grease), let sit 10 minutes, then proceed with standard cleaning.

Deodorizing Treatments That Work

Sneaker odor comes from bacteria growth. Cleaning removes some bacteria, but deodorizing ensures they’re eliminated.

Method 1: Baking Soda (free, effective): Once insole is clean and dry, sprinkle baking soda generously on top, let sit overnight, shake out excess. Baking soda absorbs remaining odors.

Method 2: Sneaker Balls ($8-12): Place odor-absorbing sneaker balls inside shoes during storage. These contain activated charcoal and fresh scents.

Method 3: Vodka Spray (sounds crazy, works great): Mix 1:1 vodka and water in spray bottle. Spray inside shoe and on insoles lightly. Let air dry. The alcohol kills odor-causing bacteria and evaporates completely with no smell.

What doesn’t work: Air fresheners and Febreze just mask odors temporarily. You need to kill the bacteria.

When to Replace vs Clean Insoles

Replace when: Insoles are crumbling or deteriorating, smell won’t come out after cleaning and deodorizing, heavy mold growth (health hazard), or insole branding is completely worn off (replacement looks better).

Replacement insoles: $8-15 for decent replacements on Amazon. Look for cushioned athletic insoles in the correct size. For high-value sneakers, order brand-specific replacements (Nike, Adidas) for $15-20.

Value decision: On sneakers that will sell for $150+, spending $12 for fresh insoles can add $25-30 in value. Buyers notice and appreciate fresh insoles.

Heel Liner Restoration

Heel liner areas (inside the collar) get stained from sweat and skin oils. These show as dark marks on white/light-colored liners.

Cleaning process:

1. Dampen microfiber cloth with cleaning solution
2. Gently scrub stained areas with cloth (not brush—too aggressive for this thin material)
3. Blot with damp water cloth to remove solution
4. Stuff shoe with paper towels and air dry

Stubborn liner stains: Mix hydrogen peroxide and water (1:1), apply to cotton ball, dab stained areas, let sit 10 minutes, wipe clean, dry. This lightens stains without bleaching.

Interior Stain Removal Challenges

Yellowed/cream-colored liners: Often from age and oxidation. Try the hydrogen peroxide method above. Set realistic expectations—heavily yellowed liners may not return to bright white.

Ink or dye stains: Dab (don’t rub) with rubbing alcohol on cotton ball. Alcohol dissolves many inks. Test first in hidden area.

Glue residue inside: From insole replacement or repairs. Use Goo Gone on cotton swab, working carefully to dissolve glue. Wipe clean with alcohol to remove Goo Gone residue.

The interior matters because buyers will looking inside and smell the shoes. Clean interiors close more sales at premium prices.

Specialty Cleaning Challenges

Even with solid general techniques, some stains and issues require specialized approaches.

Deep Stains and Discoloration

Grass stains: Notoriously tough. Pre-treat with a 1:1 mix of white vinegar and water, let sit 15 minutes, then proceed with normal cleaning solution and brush. May require 2-3 treatments.

Oil and grease: Apply cornstarch or baby powder to absorb oil first. Let sit 2 hours, brush off, then clean with degreasing dish soap (Dawn). The powder pulls oil out of fibers.

Wine or coffee: Blot immediately (if fresh), mix 1 part vinegar, 1 part dish soap, 2 parts water, apply to stain, let sit 10 minutes, scrub gently, rinse. Repeat as needed.

Ink stains: Dab with rubbing alcohol on cotton ball (don’t rub—blot only), working from outside of stain inward. Change cotton ball frequently. May not fully remove, but improves appearance.

Mud and Ground-In Dirt

Let mud dry completely before cleaning (counterintuitive but important). Dry mud brushes off easily; wet mud smears and embeds deeper.

Once dry, brush off all loose dirt with dry stiff brush, then proceed with standard cleaning process. Heavily soiled areas may need extended scrubbing time (10-15 minutes focused work).

For white canvas sneakers with ground-in dirt: The OxiClean soak method works wonders. Mix OxiClean powder with hot water, submerge canvas shoes for 2-4 hours, then scrub and rinse. Only for canvas—don’t soak leather or synthetics.

Paint Marks and Scuffs

Fresh paint marks (still wet): Blot immediately with damp cloth. Don’t rub—you’ll spread it. Change cloth frequently.

Dried paint: Depends on paint type. Water-based: Try damp cloth with dish soap. Oil-based or spray paint: Dab with acetone (nail polish remover) on cotton ball. Test first—acetone can damage some materials. Work slowly and carefully.

Scuff marks on midsoles: Magic Erasers are your best friend. Dampen the eraser, gentle circular motions, watch marks disappear. Works on 90% of midsole scuffs.

Glue Residue Removal

Found often on used sneakers from previous repairs or price tag stickers.

Method: Apply Goo Gone or rubbing alcohol to cotton swab, dab on glue residue, let sit 2 minutes for adhesive to soften, gently rub in circles to remove glue. Wipe area with soap and water to remove Goo Gone residue. Dry thoroughly.

For super glue: Acetone dissolves cyanoacrylate glue, but use cautiously. Test first on hidden area as acetone can damage finishes.

Mold and Mildew Treatment

Mold appears as black or green spots, common on sneakers stored in damp environments.

Safety first: Work in ventilated area. Don’t breathe mold spores.

Method: Mix 1 part vinegar to 1 part water, apply to moldy areas with cloth, let sit 15 minutes (vinegar kills mold spores), scrub with brush, rinse thoroughly, and dry completely in sunlight (UV kills remaining spores).

Important: Mold indicates moisture damage. Check for sole separation and structural issues before investing cleaning time.

When Professional Cleaning is Needed

Some jobs exceed DIY capabilities. Consider professional sneaker restoration services ($50-150 depending on work) when dealing with:

• Extensive sole separation requiring re-gluing
• Structural damage to midsoles or air units
• Complex paint restoration across entire shoe
• Suede that’s severely damaged
• High-value collectibles ($500+ value) where DIY risks are too high

Several online services (Reshoevn8r PRO, The Sneaker Laundry, etc.) offer mail-in restoration. Factor cost vs final sale price to determine if it’s worth it.

Photographing Before/After for Maximum Value

Documentation is half the value of restoration work. Before/after photos prove your restoration quality and justify premium pricing.

Why Before/After Justifies Premium Pricing

Buyers are skeptical. A cleaned sneaker listed at $150 when dirty comps sell for $80 raises questions: “Why is this more expensive?” Before/after photos answer that question immediately and visually.

They show the buyer exactly what you did, prove you didn’t just steal professional photos, build trust in your restoration skills, and justify the price difference between your listing and lower-priced dirty comps.

Conversion impact: Listings with before/after documentation sell 40-60% faster and command 15-25% price premiums compared to identical “after-only” listings. The social proof is powerful.

Lighting and Angles for Before Photos

Before photos should clearly show the problems without exaggerating. You want honest documentation, not worst-case staging.

Lighting: Natural light near a window, or consistent indoor lighting. Avoid overly harsh light that creates shadows hiding stains.

Angles to capture (minimum 6 before photos):

1. Lateral outside view (show overall dirty condition)
2. Medial inside view
3. Toe box straight-on (shows scuffs)
4. Heel counter (shows wear)
5. Sole/bottom view (yellowing, dirt)
6. Close-ups of worst stains or damage (2-3 detail shots)

Background: Use neutral background (white towel, grey surface). Busy backgrounds distract from the shoe condition.

Highlighting Restoration in After Photos

After photos should match the exact same angles and lighting as before photos for direct comparison.

Key rules:

• Same background as before photos
• Same lighting conditions (or slightly better to show true color)
• Matching angles (overlay before/after to verify alignment)
• Same distance from camera

Additional after shots: Close-ups of previously problematic areas now cleaned, midsole restoration (if you did unyellowing), interior shots showing clean insoles and liners.

Pro composition: Create side-by-side comparison images using free photo editors (Canva, PhotoPea). Place before on left, after on right with arrow between them. These comparison graphics are scroll-stopping in marketplace feeds.

Including Progress Shots in Listing

Beyond before/after, consider documenting the process:

• Mid-cleaning photo showing work in progress
• Unyellowing process (soles wrapped in plastic, under UV)
• Paint restoration (if applicable)

These process shots prove you did the work (not fraudulent photos) and showcase your expertise (builds credibility). Include 1-2 in listing, with the rest available on request.

Building Credibility Through Documentation

First-time sellers especially benefit from documentation. Without established reputation, buyers doubt quality. Before/after photos bypass that skepticism immediately.

Create a portfolio: Save all before/afters in a folder. After 10-15 restorations, you can showcase your work in future listings (“Professional restoration—see past work examples”). Some sellers include a small “portfolio” link in their profile or bio.

Instagram/TikTok opportunity: Document restorations as content. Post before/afters, get followers, then link to your sales platforms. This builds a reputation as an expert restorer and drives traffic to your inventory.

Pricing Restored Sneakers Competitively

Cleaning adds value, but pricing strategy determines whether you capture that value or lose sales. Here’s how to price restored sneakers to maximize profit and sell-through rate.

Research Comps for Cleaned vs Dirty

Start with eBay sold listings for the exact model. Search “Nike Air Max 90 Infrared” (your model), filter by Sold Items, and analyze pricing across condition levels:

• Brand new with box: $X
• Used excellent condition (clean): $Y
• Used good condition (dirty): $Z

Your cleaned/restored sneaker should price between $Z and $Y, typically capturing 70-85% of the clean-dirty gap.

Use Underpriced for deeper comp analysis: Underpriced.app shows historical sold data across platforms, helping you identify the exact price point where cleaned sneakers sell fastest. Filter by condition to see clean vs dirty sales patterns.

Price Positioning (Between Dirty and New)

Example: Jordan 1 Mid “Light Smoke Grey”

• Dirty/worn comps: $60-75
• Clean/excellent comps: $130-145
• New with box: $180-200

Your restored pair (was dirty, now clean): Price at $115-125. This captures most of the $70 value gap while staying below the cleanest comps.

The sweet spot: Price 10-15% below the best “clean used” comps. This accounts for the fact that buyer might still prefer never-worn over restored, but you’ve eliminated 80% of the condition concerns.

Highlighting Restoration in Title/Description

Title optimization: Include restoration keywords buyers search for:

• “Professionally Cleaned” or “Fully Restored”
• Specific work done: “Unyellowed Soles”
• “Like New Condition” (if applicable)

Good title: “Nike Air Max 90 Infrared Size 10.5 - Professionally Restored - Unyellowed Soles”

Bad title: “Nike Air Max 90 Size 10.5 Used”

Description framework:

Opening: State condition immediately with restoration context. “Originally sourced in dirty condition, these Air Max 90s have been professionally cleaned and restored to like-new condition.”

Document your work process:

• “Fully deep cleaned with premium sneaker cleaning solution”
• “Soles treated with professional unyellowing process”
• “All scuffs and marks removed”
• “Interior deep cleaned and deodorized”
• “No odors, no stains, no structural damage”

Include before/after context: “See photos for dramatic before/after comparison showing the full restoration process.”

Close with confidence: “These are ready to wear immediately or flip for further profit. Priced competitively based on current market for this model in excellent condition.”

Justifying Premium Through Process Documentation

Buyers pay premiums when they understand the work you did. Your listing should educate them:

“Restoration Process: ✓ Deep cleaned with Jason Markk premium solution ✓ Midsoles treated with Salon Care 40 unyellowing process ✓ 3 hours of professional restoration work ✓ Paint touch-ups on minor scuffs ✓ Interior deodorized and sanitized”

This bullet list justifies your $120 asking price when dirty comps are $65. The buyer sees $55 gap as payment for work they’d have to do themselves.

Real Pricing Examples

Jordan 1 Mid “Chicago” (Size 9.5):

• Sourced dirty: $45
• Cleaning supplies: $4
• Time investment: 50 minutes
• Dirty market comps: $70-80
• Clean market comps: $145-165
• Listed at: $140
• Sold for: $135 (after offer)
• Net profit: $86 vs $25-35 if sold dirty

Nike Air Max 90 “Infrared” (Size 11):

• Sourced with yellowed soles: $42
• Salon Care 40 treatment: $6
• Time: 2.5 hours (including UV exposure)
• Yellowed market comps: $75-90
• Restored market comps: $140-160
• Listed at: $138
• Sold for: $142 (got higher offer!)
• Net profit: $94 vs $33-48 if sold as-is

New Balance 990v5 “Grey” (Size 10):

• Sourced muddy from FB Marketplace: $20
• Cleaning supplies: $3
• Time: 35 minutes
• Dirty market comps: $60-70
• Clean market comps: $130-145
• Listed at: $125
• Sold for: $125
• Net profit: $99 vs $40-50 if sold dirty

The pattern: Cleaning typically adds $50-90 in net profit after accounting for supplies and time.

What Sneakers Have Best Restoration ROI

Not all sneakers are worth cleaning. Focus your effort on models with proven restoration ROI.

Jordan Retros (Highest Profit Potential)

Why they’re perfect: High resale values, durable leather construction (easy to clean), strong buyer demand, significant clean vs dirty price gaps.

Best models for restoration:

• Jordan 1 High OG and Mid: Leather cleans beautifully. Dirty pairs $60-90, cleaned $130-180. ROI: 60-120% added value
• Jordan 3: The visible midsole benefits hugely from paint restoration. Dirty $100-140, restored $190-250. ROI: 60-90%
• Jordan 4: Similar to 3s, midsole restoration adds massive value. Dirty $110-150, restored $200-280. ROI: 70-100%
• Jordan 5: Translucent soles yellow badly, unyellowing adds $60-100 in value
• Jordan 11: Patent leather + translucent soles. Both clean easily with great results. ROI: 50-80%

What to look for: Authentic retro colorways (OG colors command premium), 2015+ releases (older ones risk midsole crumbling), and sizes 8-12 (highest demand).

Nike Dunks and Air Max

Nike Dunk Low/High: The recent Dunk trend means high values. Leather or canvas construction cleans well. Dirty Dunks $70-100, cleaned $140-180. ROI: 60-90%

Air Max 90: Classic model, always in demand. Visible midsole and multiple materials. Unyellowing + cleaning adds $50-80. ROI: 50-70%

Air Max 95/97: Unique designs with high collector value. Complex construction takes longer but higher sale prices justify it. ROI: 40-60%

Air Force 1: High volume, lower individual value but fast turnover. Only clean special colorways or collabs. Triple white AF1s aren’t worth time unless basically free.

Yeezy / Adidas Boost

Yeezy 350 V2: Primeknit requires careful cleaning but values are strong. Dirty $120-150, cleaned $180-220. ROI: 40-50% (lower percentage but higher absolute dollars)

Yeezy 700: Easier to clean (leather and suede panels), solid resale market. ROI: 45-60%

Ultraboost: Common model, lower individual values. Only worth cleaning limited colorways or collabs. Standard core black Ultraboost aren’t profitable to restore.

NMD: Similar to Ultraboost—too common, values too low. Pass unless it’s rare collab.

New Balance (Dad Shoe Trend)

990v3/v4/v5: The dad shoe trend brought strong NB values. Suede and mesh require care but results are worth it. Dirty $50-80, cleaned $120-150. ROI: 60-90%

992: Premium model, higher values justify cleaning time. ROI: 50-70%

993/990v2: Vintage appeal, collectors pay premiums for clean pairs. ROI: 55-75%

Quality factor: New Balance uses quality materials that clean well and maintain structure.

Vans and Converse (Easy Wins)

Why they’re beginner-friendly: Canvas construction (easiest material), short cleaning time (25-30 minutes), low-risk practice projects.

Old Skool/Sk8-Hi: Classic Vans. Dirty $20-30, cleaned $45-60. Lower absolute profit but learning curve is gentle.

Converse Chuck Taylor: Vintage or limited colors are worth cleaning. Basic black or white—skip them unless free.

ROI: 40-60% but with minimal time investment, making hourly rate still solid.

Designer Sneakers (Balenciaga, Golden Goose, etc.)

High-risk, high-reward: Designer sneakers have huge values but demand careful work.

Golden Goose: Ironically, these are “designed to look distressed” but clean pairs still command premiums. Dirty $180-220, cleaned $300-380. ROI: 50-70%

Balenciaga Triple S: Complex construction, multiple materials. Only tackle if experienced. Values justify it: Dirty $250-300, cleaned $450-550.

Common Projects: Minimalist leather, very easy to clean. Strong demand. ROI: 45-60%

Caution: Authentication is critical. Don’t buy designer sneakers unless you can confidently authenticate them. Fakes are rampant.

What to Avoid (Not Worth Cleaning Time)

Generic running shoes: Nike Pegasus, Adidas Solarboost, etc. Low resale values don’t justify time.

Old athletic shoes (5+ years): Midsoles may be deteriorating internally even if externally okay. Risk crumbling after cleaning.

Heavily damaged shoes: As covered earlier, structural damage isn’t worth restoration time for resale.

Overly common models: Black or white Air Force 1s, basic Adidas Superstars—market is saturated and values too low.

Off-brand sneakers: Stick with Nike, Adidas, New Balance, Vans, Converse, and designer brands. Everything else has weak resale markets.

Quick Decision Framework

Clean it if:

• Retail value was $120+ originally
• Clean comps sell for $100+ currently
• Only cosmetic dirt/yellowing (no structural damage)
• Material is leather, canvas, or synthetic (easier cleaning)
• You can source it for 30-40% of clean comp value

Pass if:

• Clean comps under $80
• Structural damage present
• Difficult materials (suede on low-value pair)
• Can’t verify authenticity
• Time investment won’t yield $15-20/hour minimum

Focus your effort on proven profitable models and you’ll maximize your cleaning ROI.

Common Sneaker Cleaning Mistakes

Learning from others’ mistakes saves you from destroying valuable inventory. Here are the most common errors and how to avoid them.

Using Wrong Products for Material

Mistake: Using standard leather cleaner on suede, or harsh chemicals on delicate knits.

Consequence: Permanent damage, discoloration, material degradation.

Solution: Always identify material first, use material-specific products (suede cleaner for suede, gentle solution for knits), and test products on hidden areas before full application.

Real example: A flipper used leather conditioner on suede Jordan 12s, creating dark oil stains that wouldn’t come out. Ruined a $180 flip opportunity.

Over-Wetting Knit and Mesh

Mistake: Soaking Flyknit or Primeknit sneakers like you would leather.

Consequence: Water stains, color bleeding, shape distortion, extended drying time that allows mildew.

Solution: Use minimal moisture on knits—damp brush, not wet. Blot constantly during cleaning. Work in small sections.

Red flag: If water is dripping off the shoe, you’ve used too much liquid.

Machine Washing (When It Ruins Shoes)

Mistake: “I’ll just throw them in the washing machine to save time.”

Consequence: Glue separation, shape distortion, insole damage, midsole cracking, and color bleeding.

Reality: Machine washing destroys 60-70% of sneakers. The agitation is too aggressive and water saturation separates glue.

When machine washing CAN work: Low-value canvas Vans or Converse where you don’t care about small risks, shoes are already in poor condition, or you’re keeping them for personal use (not reselling).

How to do it safely (if you must):

• Remove laces and insoles
• Place shoes in pillowcase tied shut
• Cold water, gentle cycle
• No spin cycle (causes separation)
• Air dry only (never dryer)
• Only for canvas constructions, never leather or knit

Better option: Hand cleaning takes 30 minutes and eliminates all risk. Don’t be lazy on valuable inventory.

Not Testing Products First

Mistake: Applying cleaning solution or chemicals directly to entire sneaker without testing.

Consequence: Color bleeding, material damage, discoloration discovered after it’s too late.

Solution: Always test on hidden spot first (inside tongue, heel interior). Wait 5 minutes, check for adverse reactions, then proceed if safe.

Saved by testing: A seller tested acetone (for glue removal) on inner tongue of vintage Air Max and discovered it melted the synthetic material. Testing saved a $140 pair from destruction.

Rushing the Drying Process

Mistake: Using heat to “speed up” drying (hair dryer, direct sunlight, radiator, dryer).

Consequence: Glue melting and sole separation, material warping, yellowing acceleration, and cracking of midsole foam.

Why heat is terrible: Sneaker glue is thermoplastic—heat softens it. You’ll literally melt the adhesive holding your sneaker together.

Solution: Patience. Air dry at room temperature for 12-24 hours. Use a fan for air circulation if needed, but never heat.

Pro tip: Clean sneakers in the morning so they have all day to dry.

Over-Restoring (Making Them Look Altered)

Mistake: Going beyond restoration into modification. Repainting entire panels, changing colors, or “improving” original design.

Consequence: Reduced value. Buyers want original condition restoration, not customization.

Example: Painting an entire Jordan 3 midsole in a different color might look cool to you, but tanks resale value. Buyers want original colorway restored, not altered.

Solution: Restore to original factory condition only. Touch-ups should be invisible. If buyers notice your restoration work, you’ve gone too far.

Exception: If you’re marketing “custom” sneakers intentionally—that’s a different business with different buyers. But don’t confuse customization with restoration.

Using Too Much Product

Mistake: Dumping cleaning solution on shoes or slathering on excessive paint.

Consequence: Hard to rinse out (leaves residue), waste of products, and uneven application.

Solution: Less is more. Dip brush lightly, tap off excess, apply in controlled amounts. You can always add more—you can’t remove excess easily.

Ignoring Safety Precautions

Mistake: Not wearing gloves with hydrogen peroxide, working in unventilated areas with acetone or strong chemicals.

Consequence: Skin irritation, chemical burns, headaches from fumes, long-term health effects.

Solution: Treat chemicals seriously. Hydrogen peroxide (40 volume) burns skin. Acetone requires ventilation. Wear gloves, work in ventilated areas, and follow product safety instructions.

Building a Sneaker Cleaning Side Service

Once you’ve mastered cleaning your own inventory, offering cleaning as a service creates additional income streams without sourcing inventory.

Offering Cleaning as Separate Service

Many sneaker owners want their personal shoes cleaned but lack time, knowledge, or supplies. That’s your opportunity.

Service models:

1. Local drop-off: Customers bring shoes to you, pick up when done
2. Mail-in service: Customers ship shoes, you clean and return
3. Mobile service: You travel to customer (higher price)
4. Event-based: Set up at sneaker events, conventions, or streetwear markets

Start local first: Build reputation through friends, social media, local Facebook groups. Post before/after photos, offer first-time customer discounts.

Pricing Cleaning Services ($30-75/pair)

Basic cleaning (standard uppers, midsole, laces): $30-40. Time: 30-45 minutes.

Deep cleaning (interior, detailed stain work): $45-55. Time: 60 minutes.

Premium restoration (unyellowing, paint restoration): $65-85. Time: 2-3 hours.

Rush service (+$15-20): Turn around in 24 hours instead of 3-5 days.

Pricing considerations: Factor in supplies ($2-5/pair), your hourly rate goal ($25-40/hour), and local market rates (research competitors).

Package deals: “5 pairs for $140” (vs $150 individually) encourages bulk business.

Local vs Online Offering

Local advantages: No shipping costs or risks, immediate payment, build face-to-face relationships, and faster turnaround.

Local marketing: Instagram location tags, local Facebook groups (“Sneakerheads of [City]”), Nextdoor app, and community bulletin boards.

Online advantages: Larger customer pool, can serve anywhere, less time scheduling pickups.

Online challenges: Shipping costs and who pays, risk of damage in transit, delay in payment (customer receives shoes first), and higher customer service demands.

Best approach: Start local, build reputation and reviews, then expand online once you have portfolio and process dialed in.

Equipment Investment for Scaling

Basic hobby level ($100-150 total investment): Covers 1-5 pairs per week as side income.

Semi-professional level ($300-500): For 10-20 pairs per week, treating it as serious side business.

• Multiple brush sets ($50)
• Variety of cleaning solutions ($80)
• Paint restoration supplies ($70)
• Professional photography setup ($100)
• Packaging materials ($40)

Professional level ($1,000-2,000): For full-time or high-volume business.

• Ultrasonic cleaning machine ($400-600)—deep cleans without scrubbing
• UV lamps for unyellowing ($150)
• Extensive Angelus paint collection ($200)
• Professional photography equipment ($300)
• Inventory of replacement laces/insoles ($200)

ROI math: If you’re charging $40/pair and cleaning 15 pairs per week, that’s $600/week revenue. Even at semi-pro investment ($400), you’re paid back in less than a week.

Marketing Your Cleaning Expertise

Instagram is king: Sneaker culture lives on Instagram. Post before/after reels, time-lapse cleaning videos, and detail shots of restoration work. Use hashtags: #sneakercleaning #sneakerrestoration #sneakercare + local tags.

TikTok for discovery: Short before/after transformations perform well. The “oddly satisfying” cleaning niche is huge. 15-second clip of yellowed sole becoming white = viral potential.

Build credibility:

• Professional business name
• Consistent before/after documentation
• Customer testimonials and reviews
• Shot of your cleaning station/supplies (shows you’re equipped)

Local partnerships: Partner with local sneaker consignment stores to offer cleaning for their inventory or customers. Boutiques sometimes partner with cleaners for restoration referrals.

Website not required initially: Instagram profile with highlights (“Before/After,” “Pricing,” “Contact”) functions as your landing page. Only invest in website once you’re doing 20+ pairs per week.

Time Management for Side Service

Batch cleaning: Don’t clean one pair at a time. Clean 3-5 pairs simultaneously—while one dries, work on another. This optimizes your hourly rate.

Set boundaries: Offer specific pickup/drop-off times (e.g., “Tuesdays and Saturdays 5-7pm”). Don’t let customer service eat all your time.

Turnaround expectations: Promise 5-7 days, deliver in 3-4. Under-promise, over-deliver builds reputation.

The service model supplements reselling income and uses the same skills. Many resellers do both: clean their own inventory for flipping + take service clients for steady cash flow.

Real Profit Examples & Case Studies

Theory is helpful, but real numbers tell the true story. Here are detailed case studies from actual sneaker cleaning flips.

Case 1: Dirty Jordan 1 Mid “Light Smoke Grey” → $160 Profit

Sourcing: Found at Goodwill, dirty with scuffed leather and dusty midsole. Priced at $29.99. Verified authenticity via production tags and pattern matching. Grabbed them immediately.

Investment:

• Purchase: $29.99
• Supplies used: ~$4 (Jason Markk solution, microfiber towels)
• Total investment: $34

Restoration process (45 minutes):

• Removed laces and insoles, dry brushed loose dirt
• Deep cleaned leather uppers with medium brush and solution
• Midsole cleaned with stiff brush
• Magic Eraser on rubber sections for scuff removal
• Interior collar cleaned gently
• Air dried 8 hours with paper stuffing

Results: Transformed from “good condition, dirty” to “excellent condition, clean.” Before/after photos showed dramatic improvement.

Listing:

• Platform: eBay
• Title: “Nike Jordan 1 Mid Light Smoke Grey Size 10 - Professionally Cleaned - Excellent”
• Price: Listed at $165
• Included: 6 before/after comparison photos in listing
• Description: Detailed restoration process and condition notes

Sale:

• Sold in 4 days for $165 (accepted best offer at $162)
• Shipping: Calculated shipping, buyer paid
• Fees: eBay fees ~$23, shipping supplies $5

Profit calculation:

• Sale price: $162
• Minus investment: -$34
• Minus fees: -$23
• Minus shipping supplies: -$5
• Net profit: $100
• Time: 45 minutes cleaning + 15 minutes listing
• Hourly rate: $100/hour

Key success factors: Recognized valuable model in dirty condition that others passed on, invested minimal time for maximum transformation, and documented restoration thoroughly in listing.

Case 2: Yellowed Air Max 90 “Infrared” → $89 Restoration Profit

Sourcing: Facebook Marketplace seller listed “old Nike Air Max, kinda yellow, $15 firm.” Photos showed heavily yellowed soles but otherwise decent condition. Messaged immediately, picked up same day.

Investment:

• Purchase: $15
• Supplies: Salon Care 40 ($7), cleaning solution ($2)
• Total investment: $24

Restoration process (2 hours total, mostly waiting):

• Deep cleaned uppers and midsole (25 min)
• Taped off uppers to protect from hydrogen peroxide
• Applied Salon Care 40 liberally to all yellowed sole areas
• Wrapped in plastic wrap, placed outside in direct sunlight
• UV exposure for 3 hours (checked every hour)
• Rinsed thoroughly, removed tape, air dried overnight

Results: Soles went from dark amber yellow to light cream/off-white (about 80% improvement). Not mint, but absolutely acceptable condition. Dramatic visual transformation.

Listing:

• Platform: Poshmark
• Price: Listed at $135, mark this closet sale ready to reduce
• Included: Before/after comparison photos highlighting sole restoration
• Title: “Nike Air Max 90 Infrared OG - Professionally Restored Soles - Size 11”

Sale:

• Received offer of $118 after 3 days
• Countered at $125
• Buyer accepted at $120
• Poshmark fee (20%): $24

Profit calculation:

• Sale price: $120
• Minus investment: -$24
• Minus Poshmark fee: -$24
• Minus shipping: $0 (Poshmark includes label)
• Net profit: $72
• Time: 2 hours (mostly passive UV exposure)
• Active work ~45 minutes

Reality check: If sold as-is yellowed, these would’ve topped out at $40-50 on Poshmark. The restoration added $70-80 in sale value, yielding $72 profit vs ~$21 if sold dirty.

Case 3: Muddy New Balance 990v5 “Grey” → $99 Quick Flip

Sourcing: Local Facebook Marketplace “yard sale” post. Saw pile of shoes in background photos, zoomed in, spotted possible New Balance. Messaged seller: “Are those New Balance for sale?” She replied: “Oh those are so dirty, you can have them for $15.” Bought immediately.

Investment:

• Purchase: $15
• Supplies: DIY cleaning solution ($1), microfiber towels (already owned)
• Total investment: $16

Restoration process (40 minutes):

• Let mud dry completely (important!)
• Dry brushed all hardened mud off
• Removed laces and insoles
• Deep cleaned mesh and suede panels carefully with soft brush
• Cleaned rubber midsole with stiff brush
• Magic Eraser on stubborn midsole marks
• Cleaned and soaked laces separately
• Air dried 12 hours

Results: Went from “not resellable” muddy disaster to “excellent used condition.” The grey suede cleaned up perfectly.

Listing:

• Platform: Mercari
• Price: Listed at $128
• Before/after photos: Side-by-side comparison in first listing photo
• Title: “New Balance 990v5 Grey Size 10 - Deep Cleaned - Excellent Condition”

Sale:

• Sold at full price $128 in 6 days
• Mercari fee (12.9%): $16.50
• Shipping label: $7.99

Profit calculation:

• Sale price: $128
• Minus investment: -$16
• Minus Mercari fee: -$16.50
• Minus shipping: -$7.99
• Net profit: $87.51
• Time: 40 minutes cleaning + 10 minutes listing
• Hourly rate: $105/hour

Key lesson: The lowest-hanging fruit isn’t always in thrift stores. Facebook Marketplace and garage sales have people literally throwing away dirty sneakers that clean up to $100+ value in under an hour.

Pattern across all case studies:

• Sourcing dirty sneakers at $15-30
• Investment of $2-8 in supplies
• 40 minutes to 2 hours of work (including passive time)
• Sale prices $120-165
• Net profits $72-100 per pair
• Effective hourly rates $60-105

The math is consistent: Sneaker cleaning and restoration offers some of the best ROI in the entire reselling game for items you can source locally.

FAQ Section

Can you put sneakers in the washing machine?

Short answer: Usually no, but sometimes yes for specific sneakers.

Never machine wash: Leather sneakers (sole separation risk), sneakers with visible glue or existing separation, expensive sneakers ($150+ value—don’t risk it), knit materials like Flyknit or Primeknit, or suede/nubuck sneakers.

Can machine wash (with caution): Canvas Vans or Converse (low value, durable construction), fabric running shoes you’re wearing personally (not reselling), or sneakers already in poor condition where you’re not risking much.

How to machine wash safely: Remove laces and insoles, place in pillowcase tied shut, use cold water gentle cycle, never use dryer (air dry only), and stuff with paper to maintain shape while drying.

Better option: Hand cleaning takes 30-40 minutes and eliminates all risks. For reselling inventory, always hand clean.

How long does sneaker cleaning take?

Basic cleaning: 30-45 minutes active work + 6-24 hours drying time depending on material.

Deep cleaning with interior work: 60-75 minutes active work + drying time.

Restoration with sole unyellowing: 45 minutes cleaning + 2-4 hours UV exposure (passive time) + overnight drying = spans 24-36 hours total but only ~60 minutes of active work.

Breakdown by task:

• Prep and photos: 5 min
• Cleaning uppers: 20-30 min
• Cleaning midsole/sole: 10-15 min
• Interior and laces: 10-15 min
• Rinsing and drying prep: 10 min
• Total active time: 55-75 minutes

You’ll get faster with experience. After 10-15 pairs, most resellers can do standard leather sneakers in 30-35 minutes.

What’s the best product for yellowed soles?

Salon Care 40 Volume Cream Developer (available at Sally Beauty for $6-8) is the most effective and affordable option for sole unyellowing.

How it works: 12% hydrogen peroxide formula oxidizes and reverses yellowing when activated by UV light.

Success rate: 70-85% improvement on moderately yellowed soles, 50-60% on heavily yellowed. Won’t make them brand-new but makes dramatic improvement.

Alternative: Sole Sauce (~$23) is pre-mixed specifically for sneakers, easier for beginners, more expensive per use but foolproof.

What doesn’t work: Regular cleaning (yellowing is oxidation, not dirt), bleach (makes yellowing worse long-term), or toothpaste methods (internet myths that don’t work).

Should I clean sneakers before listing or sell as-is?

Clean and restore when:

• Clean comps sell for $80+ (worth your time)
• You can source the dirty pair at 25-35% of clean value
• Damage is only cosmetic (dirt, yellowing, scuffs)
• Material is easy to clean (leather, canvas, synthetics)
• You have the time to invest 30-60 minutes

Sell as-is when:

• Clean value would be under $60-70 (low ROI for your time)
• Structural damage is present (sole separation, tears, crumbling)
• Materials are difficult and you’re inexperienced (suede on your first try)
• Your hourly rate from cleaning would be under $20/hour
• You can’t authenticate the sneaker confidently

Quick calculator: (Clean comp value - As-is comp value - $5 supplies) ÷ (estimated hours) = hourly rate. If that number is above $25-30, clean them. If below, sell as-is or pass entirely.

Pro move: Use Underpriced.app to research exact sold prices for cleaned vs dirty condition of the specific model. This gives you precise ROI calculation before investing time.

Conclusion: Turn Every Thrift Store into a Gold Mine

Sneaker cleaning and restoration is one of the most valuable skills in the reselling toolkit. While other flippers pass by dirty Jordan 1s or yellowed Air Maxes, you’ll see the $50-$150 profit opportunity hidden under a layer of dirt.

The investment is minimal—$50-100 in supplies that last for dozens of pairs. The time commitment is reasonable—30-60 minutes per pair once you’ve practiced. And the returns are exceptional—regularly adding $50-200 in profit per sneaker.

Start with easy materials like leather and canvas. Practice on low-value pairs first. Document your before/after results. Build your skills and portfolio. Then scale up to high-value restoration projects that can net $100+ per flip.

Remember the framework:

1. Source dirty sneakers at 25-40% of clean value
2. Assess whether cleaning ROI justifies your time
3. Use proper materials and techniques for each sneaker type
4. Document the transformation with before/after photos
5. Price competitively between dirty and new comps
6. Justify premiums through process documentation

Ready to identify which dirty sneakers in your local thrift stores are worth cleaning? Use Underpriced.app to research sold prices across platforms, comparing dirty vs cleaned condition values to calculate your exact profit potential before you even buy the sneaker.

Track your cleaning costs, factor them into the profit calculator, and identify the highest-ROI models in your area. Turn every thrift store trip into a treasure hunt for underpriced restoration projects.

The next time you see a dirty pair of Jordans priced at $20, you won’t wonder if they’re worth buying—you’ll know exactly how much profit sits waiting under that dust.