Is Lululemon Worth Reselling? Complete Profit Guide for 2026

Lululemon has cultivated a devoted following that creates exceptional resale demand. The brand’s premium positioning, quality construction, and limited colorway releases make it one of the most profitable athleisure brands to flip. This guide reveals how to build a successful Lululemon resale business in 2026.

Quick Stats: Lululemon Resale at a Glance

Why Lululemon is Worth Reselling

Lululemon occupies a unique position in the athletic wear market—premium enough to command strong resale prices yet accessible enough to generate consistent demand. The brand’s loyal customer base actively seeks discontinued colorways, vintage styles, and sold-out releases, creating a robust secondary market that rewards knowledgeable resellers.

The company’s strategic approach to inventory management contributes significantly to resale value. Unlike fast-fashion brands that saturate the market, Lululemon produces limited quantities of each colorway and frequently discontinues popular colors. This scarcity drives customers to resale platforms when their desired items sell out at retail, often within days or weeks of release.

Quality serves as another pillar of Lululemon’s resale value. The brand’s proprietary fabrics—Nulu, Luon, Everlux, and others—maintain their performance characteristics through years of wear and washing. This durability means even well-worn Lululemon items retain significant value, with pre-owned pieces regularly selling for 40-60% of retail price.

The demographic purchasing Lululemon tends toward higher disposable income and values convenience over bargain hunting. These buyers willingly pay premium resale prices for the exact colorway or discontinued style they want rather than settling for available retail options. This price insensitivity creates profit margins that exceed most other athleisure brands.

Lululemon’s consistent sizing and style naming conventions simplify inventory management and listing creation. Once you learn the core styles and size charts, identifying pieces and creating accurate listings becomes second nature. This learning curve accessibility makes Lululemon ideal for resellers entering the clothing market.

The brand’s year-round relevance eliminates seasonal inventory concerns that plague other clothing resellers. Athletic wear sells consistently whether it’s January or July, providing stable cash flow without the clearance pressure associated with seasonal fashion.

Best Lululemon Items to Flip

Leggings: The Bread and Butter

Align Leggings – Lululemon’s signature buttery-soft legging commands the highest demand and resale prices. Standard colors (black, navy) sell quickly at $50-$70, while discontinued colorways and limited releases fetch $80-$120+. The 25" and 28" inseams in sizes 2-8 move fastest.

Wunder Train – The gym-focused alternative to Aligns offers excellent durability and strong resale performance. Pre-owned pairs typically sell for $45-$65, with newer colorways commanding premiums.

Fast and Free – Running-specific leggings with dedicated fans. The lightweight, pocket-laden design appeals to serious athletes willing to pay $50-$75 for pre-owned pairs.

Wunder Under – While being phased out, these classic leggings maintain strong resale demand, particularly in the original Luon fabric. Vintage Wunder Unders can fetch surprising premiums from nostalgic buyers.

Tops and Outerwear: High Margins

Scuba Hoodie – The oversized half-zip and full-zip versions are perpetually in demand. Limited colorways sell for $80-$130, often exceeding retail price for rare colors. The original Scuba Hoodie (non-oversized) maintains vintage appeal.

Define Jacket – This fitted jacket works equally well at the gym or running errands. Pre-owned Define Jackets move quickly at $60-$90, with discontinued colorways hitting $100+.

Energy Bra/Free to Be Bra – Sports bras offer excellent profit potential due to low sourcing costs at thrift stores. Popular colorways sell for $25-$45 despite retail prices of $48-$68.

Swiftly Tech – The anti-stink running top has devoted fans. Long sleeve and short sleeve versions both sell consistently at $35-$55 depending on condition and color.

Men’s: The Overlooked Category

ABC Pants/Joggers – Lululemon’s men’s line flies under many resellers’ radars but offers strong margins. ABC Joggers sell for $60-$90, while ABC Pants command $50-$80.

Metal Vent Tech – Men’s training tops with solid resale demand. Pre-owned pieces sell for $35-$50, with camo and limited patterns performing best.

Where to Source Lululemon Products

Thrift stores represent the most profitable sourcing channel for Lululemon. The brand’s understated styling (particularly in black and neutral colors) causes pieces to be overlooked by casual shoppers, leaving gems for knowledgeable resellers. Check athletic wear sections and women’s casual wear areas systematically.

Goodwill Outlet stores (selling by the pound) occasionally yield Lululemon jackpots. The digging required rewards patient resellers with $3-5 acquisitions that sell for $50+. Establish regular visits to multiple locations to maximize finds.

Facebook Marketplace and local selling apps surface underpriced Lululemon from sellers who don’t recognize the brand’s value or want quick cash. Search variations of “Lulu,” “Lululemon,” and “yoga pants” to find mispriced listings. Offering bundle deals for multiple items increases margin opportunities.

Lululemon’s “We Made Too Much” section offers modest margins on marked-down retail inventory. While not as profitable as thrift finds, these discounted items provide inventory during sourcing dry spells.

Estate sales and moving sales occasionally include substantial Lululemon collections, particularly in affluent neighborhoods. Arriving early and knowing your sizes and styles allows quick purchasing decisions.

How to Authenticate Lululemon Products

Genuine Lululemon features several distinctive authentication markers. The rip tag (removable tag) contains detailed care instructions, fabric composition, and a size dot reference. Examine printing quality and information accuracy against known authentic examples.

The size dot, located in an interior pocket or seam, provides the style number and color code. This 5+ character code allows you to verify the item on Lulu Fanatics database and confirm colorway names for accurate listings.

Interior seam construction on authentic Lululemon uses flat-lock stitching that prevents chafing. This specialized construction is difficult and expensive to replicate, making it a reliable authentication point.

Logo positioning and quality offer additional verification. The reflective logo on leggings should be precisely placed, while hang tag logos maintain consistent font weight and spacing. Sloppy logo application indicates counterfeit products.

Fabric feel provides final confirmation for experienced resellers. Lululemon’s proprietary fabrics have distinctive textures that counterfeiters struggle to replicate. Nulu’s buttery smoothness, Luon’s cottony stretch, and Everlux’s cool touch become recognizable with handling experience.

Best Platforms to Sell Lululemon

Poshmark dominates Lululemon resale with a buyer base specifically seeking premium athletic wear. The social selling features help build repeat customers, and the structured shipping simplifies logistics. The 20% fee stings but buyer concentration justifies the cost.

Mercari offers lower fees (10%) and a strong mobile-first experience that appeals to Lululemon’s demographic. Less competition than Poshmark for certain items makes it an excellent secondary platform.

eBay provides access to the broadest buyer pool and works particularly well for men’s Lululemon and rare vintage pieces. Auction format can drive prices above market for highly sought colorways.

Depop skews younger but performs well for cropped styles and trendy colorways popular with Gen Z buyers.

Pro Tips for Lululemon Reselling Success

Learn the colorway names. Lululemon releases hundreds of colors, and buyers search by specific names. Correctly identifying “Submarine” versus “Teal Lagoon” significantly impacts search visibility and sale prices.

Photograph the size dot. Including a clear size dot photo builds buyer trust and allows verification. This transparency reduces returns and builds your reputation as a knowledgeable seller.

Bundle related items. Offering matching sets (leggings + bra, jacket + leggings) increases average order value. Many buyers appreciate curated outfit options.

Track release dates. Following Lululemon’s Tuesday drop schedule and monitoring sold-out items identifies what buyers are seeking on resale platforms. Fresh sell-outs often command immediate premiums.

Grade condition accurately. Pilling, fading, and seam wear significantly impact Lululemon resale prices. Honest condition descriptions prevent returns while proper pricing for flawed items still yields profits.

Frequently Asked Questions

Is Lululemon reselling saturated?

While competition has increased, the brand’s continuous new releases and discontinued colorways create ongoing inventory opportunities. Focusing on rare colors and building sourcing relationships provides advantages over casual resellers.

How much can I make reselling Lululemon?

Part-time resellers typically earn $500-$1,500 monthly with consistent sourcing and listing. Full-time Lululemon specialists report $3,000-$8,000+ monthly, though this requires substantial inventory investment and operational efficiency.

Should I wash Lululemon before selling?

Yes, but carefully. Use cold water, gentle cycle, and air dry. Proper laundering removes odors and freshens the item without risking damage from heat or harsh detergents.

What sizes sell fastest?

Sizes 4, 6, and 8 move quickest for women’s items. Extended sizes (0, 2, 12+) often take longer but can command premiums due to limited resale availability.

How do I price used Lululemon?

Research completed listings on your selling platform for the specific style and colorway. Price 10-15% below comparable listings for quick sales, or match prices for patient sellers seeking maximum returns.

Conclusion

Lululemon represents one of the most beginner-friendly yet scalable opportunities in clothing resale. The brand’s devoted customer base, predictable sizing, and premium positioning create consistent profit margins that reward dedicated resellers. Whether sourcing weekend thrift store finds or building wholesale relationships, Lululemon’s strong resale demand supports multiple business models.

Start by learning the core styles and authentication markers, then establish regular sourcing routines at local thrift stores. As your capital and expertise grow, expand into rare colorways and vintage pieces that command premium prices. The Lululemon resale market rewards knowledge and consistency with reliable profits.

Related Tools

Calculate your potential profits and fees with our free tools:

• eBay Fee Calculator – Calculate exact eBay fees and net profit on your Lululemon sales
• ROI Calculator – Determine your return on investment before committing to inventory