eBay International Shipping: Complete Guide to Selling Worldwide for Higher Profits (2026)

If you’re only selling to US buyers on eBay, you’re leaving serious money on the table. International buyers consistently pay 20-40% premiums for American goods—from vintage Levi’s to Nike sneakers to classic collectibles. But international shipping can feel intimidating: customs forms, tracking requirements, potential scams, and confusing shipping programs.

This complete guide breaks down everything you need to know about eBay international shipping in 2026. You’ll learn which items sell best overseas, how to choose between eBay’s Global Shipping Program and direct shipping, avoid common fraud schemes, and maximize profits while minimizing headaches.

Whether you’re an established seller looking to scale or testing international waters for the first time, this guide will help you tap into billions of additional buyers worldwide.

Why Sell Internationally on eBay in 2026

International sales aren’t just a nice bonus—they’re becoming essential for serious resellers. The numbers tell a compelling story: eBay connects sellers to 190+ countries with active buyer bases, representing billions of potential customers beyond the saturated US market.

The Premium Pricing Advantage

International buyers, particularly in Japan, Australia, and parts of Europe, consistently pay 20-40% more for American goods. A vintage Levi’s 501 jean that sells for $80 in the US regularly brings $110-$120 from Japanese buyers. Nike Dunks, Carhartt workwear, vintage band tees, and Americana collectibles all command significant premiums overseas.

This isn’t about price gouging—it’s about supply and demand. These items are genuinely harder to find in international markets, and buyers there understand their value. A Japanese vintage wear enthusiast knows authentic American denim is worth paying extra for, especially when sourcing it domestically would be nearly impossible.

Access to Underserved Markets

While US resellers compete fiercely for the same domestic buyers, international markets offer less competition and higher demand. Vintage Air Jordans might sit for weeks in the US market, but Australian and UK buyers snap them up within days. Trading cards for US sports have massive followings in Canada and Japan. Designer handbags sell quickly to European buyers who can’t find specific vintage pieces locally.

Market Diversification and Stability

Relying solely on US buyers exposes you to regional economic fluctuations, seasonal slowdowns, and market saturation. International sales smooth out these variations. When US spending dips during summer months, Australian winter buyers (their seasons are reversed) stay active. When one market softens, others remain strong.

Real-World Profit Example

Consider a reseller finding vintage Champion reverse weave sweatshirts at thrift stores for $8 each. Selling to US buyers, these move at $45-$55. Opening international shipping adds Japanese and UK buyers willing to pay $70-$85 for the same items. That’s an extra $20-$30 profit per piece—just for checking a box in your shipping settings.

For a seller moving 50 items per month, adding international capabilities can mean $1,000-$1,500 in additional monthly profit without sourcing a single extra item. You’re simply accessing buyers who value what you already have.

Categories with Strong International Demand

Not everything sells well internationally—shipping costs and buyer preferences matter. But certain categories have proven, consistent international demand that makes the extra effort worthwhile.

Vintage Levi’s and American Denim

Japan represents the world’s largest market for vintage American denim. Japanese buyers pay premium prices for authentic Levi’s 501s, 505s, Lee jeans, and Wrangler pieces—especially from the 70s, 80s, and 90s. A pair that might fetch $60-$80 domestically can sell for $100-$140 to Japanese collectors.

The Japanese vintage denim market is sophisticated and knowledge-driven. Buyers there can identify production eras by stitching patterns, button styles, and tag variations—and they pay accordingly. Big E Levi’s, single-stitch construction, and specific production runs command extraordinary prices.

American Sportswear and Branded Apparel

Nike, Carhartt, Champion, Ralph Lauren, Tommy Hilfiger, and Patagonia all have massive international followings. European and Australian buyers actively seek American sportswear that’s either unavailable or significantly more expensive in their markets.

Vintage Nike windbreakers, 90s Champion hoodies, Carhartt work jackets, and classic Polo pieces sell exceptionally well internationally. Even contemporary Nike and Adidas items can perform better with international buyers if they’re US-exclusive colorways or limited releases.

Vintage Americana Collectibles

International buyers love authentic American cultural items: vintage Coca-Cola memorabilia, old advertising signs, classic toys, Zippo lighters, Harley-Davidson items, and Americana ephemera. These items represent authentic American culture that international collectors can’t easily find locally.

European buyers particularly favor Western and cowboy-themed collectibles, old gas station memorabilia, and vintage automotive items. Australian buyers seek American sports memorabilia and vintage outdoor gear.

Electronics and Tech

International electronics sales require more caution (voltage differences, region locks), but certain categories thrive. Unlocked smartphones, vintage gaming consoles, photography equipment (especially film cameras and lenses), and vintage audio gear all have strong international markets.

Japanese buyers are particularly active in vintage electronics: old Sony Walkmans, vintage cameras (ironically buying Japanese-made items from US sellers), synthesizers, and retro gaming equipment. European buyers seek specific gaming items and tech accessories unavailable in their regions.

Designer Fashion and Accessories

Authentic designer handbags, shoes, and accessories sell extremely well to international buyers. European buyers often find better prices and selection from US sellers than in their own designer boutiques. Asian buyers actively seek specific luxury pieces, limited editions, and vintage designer items.

The key is authenticity—international buyers are sophisticated about designer goods and expect detailed photos and descriptions. But when you have legitimate designer items, international sales can double your buyer pool.

Trading Cards and Collectibles

Sports cards (especially basketball and baseball), Pokémon cards, Yu-Gi-Oh, and other trading card games have huge international markets. Canadian buyers dominate hockey cards. Japanese buyers seek American sports cards and certain TCG products. European collectors are active in all categories.

These items ship cheaply internationally (light, flat), making the economics especially attractive. A $100 Pokémon card costs only $15-$20 to ship internationally with tracking, and international buyers pay readily.

Musical Instruments and Equipment

Vintage guitars, effects pedals, amps, and music production gear all sell internationally. American-made Fender and Gibson guitars command premiums in Europe and Asia. Vintage effect pedals and synthesizers have global collector markets willing to pay international shipping.

What Doesn’t Work Internationally

Avoid low-value, high-weight items—shipping costs kill the economics. Items under $50 that weigh over 2 pounds struggle internationally unless they’re highly sought-after. Heavy furniture, bulk lots of common items, and anything fragile and difficult to pack typically aren’t worth international shipping.

Also skip items with regional restrictions (certain electronics with voltage issues, items requiring region-specific parts) and anything likely to have customs complications (replica items, weapons, certain supplements).

🚀 Find Your International Winners: Not sure which items in your inventory have international demand? Use Underpriced’s sold price analysis to compare US vs international sold prices across categories. Filter by buyer location to identify items that consistently sell higher overseas—then focus your sourcing on those categories.

eBay Global Shipping Program (GSP) Explained

eBay’s Global Shipping Program (GSP) is the simplest way to start selling internationally. It eliminates most complexity by having eBay handle the actual international portion of shipping while you only deal with domestic shipments.

How GSP Works: The Basics

When you enable GSP, international buyers can purchase your items. Instead of shipping directly to them, you ship to eBay’s Global Shipping Center in Erlanger, Kentucky (or one of several international hubs depending on the program). eBay then handles:

• International shipping to the buyer
• All customs forms and documentation
• Import duties and customs fees
• International tracking
• Buyer protection and claims

You ship domestically (usually just to Kentucky), and eBay handles everything beyond that point. Your responsibility ends when the item is delivered to the eBay hub.

The Ship-to-Hub Process

Here’s the actual workflow: A Japanese buyer purchases your vintage Nike jacket for $120. eBay automatically generates a shipping label to their Kentucky facility. You pack the item normally, attach the label, and ship via your preferred carrier (usually USPS). The package arrives at eBay’s hub within 3-5 days.

eBay receives and scans your package, confirming receipt. They then repackage it for international shipping, complete all customs paperwork, and ship it to Japan. The buyer receives tracking for both legs of the journey. You get paid when the item is delivered to the eBay hub—you don’t wait for final international delivery.

GSP Costs and Fees

eBay charges international buyers for the international shipping portion, customs, duties, and import fees. These costs are calculated at checkout and shown upfront—the total buyer sees includes everything with no surprise fees.

The catch: GSP costs are often higher than direct shipping alternatives. eBay builds in extra fees for handling, insurance, and customs processing. A package that might cost $25 to ship directly via USPS could show $45-$60 in GSP charges to the buyer.

You don’t pay these fees—the buyer does. But higher costs can reduce your competitiveness against international sellers not using GSP or US sellers shipping direct.

Tracking and Protection Benefits

GSP provides robust tracking throughout the entire journey. Both you and the buyer can monitor the package from your location to the hub, and then internationally to final delivery. This transparency reduces “item not received” claims and buyer anxiety.

The real protection comes from liability transfer. Once eBay’s hub scans your package as received, you’re protected from INR (Item Not Received) claims, customs issues, and international delivery problems. If the package gets lost, damaged, or seized by customs after leaving the hub, that’s on eBay—not you.

This protection is massive. International direct shipping exposes you to increased fraud risk, long delivery times creating claim windows, and complicated tracking issues. GSP eliminates almost all of that risk.

GSP Advantages

Simplicity: Ship domestically only—no international paperwork, no customs forms, no HS codes.

Protection: Complete protection from INR claims, customs seizures, and international fraud after hub delivery.

Reach: Instant access to 190+ countries without managing individual country shipping logistics.

Time savings: No researching international carriers, no customs form completion, no international tracking complications.

Payment security: Get paid when the item reaches the hub, not when it reaches the international buyer.

GSP Disadvantages

Higher buyer costs: GSP fees often make items 20-40% more expensive than direct shipping, potentially reducing international sales.

Less competitive pricing: Can’t offer competitive shipping rates to international buyers compared to sellers shipping direct.

Control loss: Can’t choose packaging, carrier, or shipping speed for the international leg.

Communication barriers: Can’t work directly with international buyers on shipping preferences or timing.

Regional limitations: Some countries aren’t covered by GSP or have restricted access.

When to Use GSP

GSP makes perfect sense when you’re:

• New to international shipping and want to minimize risk
• Selling higher-value items (over $100) where shipping costs are proportionally smaller
• Dealing with items prone to fraud or INR claims
• Uncomfortable with international paperwork and customs requirements
• Testing international markets without full commitment

For many sellers, GSP is the right permanent solution—the protection and simplicity outweigh the cost concerns, especially on items above $75-$100 where the shipping premium is less noticeable to buyers.

eBay International Shipping Standard (New 2025+)

eBay’s International Shipping Standard program, rolled out more broadly in 2025, represents a middle ground between GSP and pure direct shipping. It offers some GSP protections while giving you more control over the shipping process.

Key Differences from GSP

Unlike GSP where you ship to a hub, International Shipping Standard has you ship directly to international buyers—but with eBay managing the customs documentation and import fees upfront. eBay calculates duties and taxes at checkout, collects them from the buyer, and you complete simplified shipping labels.

You’re still shipping the package yourself (to the actual buyer’s international address), but eBay handles the customs complexity digitally. The buyer pays all import fees upfront, eliminating delivery surprises and customs holds.

How It Works

When a UK buyer purchases your item with International Shipping Standard enabled, eBay collects the purchase price plus shipping, duties, and import VAT at checkout. You receive a shipping label (or create one through eBay’s system) with pre-populated customs information.

You ship via USPS, UPS, or FedEx directly to the buyer’s address in the UK. The customs form is either printed with the label or completed digitally by eBay. The buyer receives the package directly from you—no hub stop—with all import fees already paid.

Eligibility Requirements

Not all sellers automatically qualify for International Shipping Standard. eBay typically requires:

• Account in good standing with strong performance metrics
• Minimum seller history (usually 3+ months)
• Low defect rates and transaction issues
• Items valued under certain thresholds (varies by country)
• Participation in eBay’s Managed Payments

Geographic coverage is still expanding, with primary focus on major markets: Canada, UK, Germany, Australia, and select other countries.

Coverage Areas and Limitations

As of 2026, International Shipping Standard covers approximately 60 countries, compared to GSP’s 190+. Major markets are well-covered, but smaller or higher-risk countries typically aren’t included.

Weight and size restrictions also apply—most programs cap at 20 pounds and certain dimensional limits. Very large or heavy items usually default to GSP or require direct shipping arrangements.

Cost Comparison to GSP

International Shipping Standard typically costs buyers 15-30% less than GSP because it eliminates the hub handling fees and eBay’s repackaging costs. A package that shows $50 in GSP charges might only cost $35-$40 via International Shipping Standard.

This pricing advantage can significantly boost your international sales. Buyers comparison shopping will see your items as better value than identical listings using GSP.

Which Program Works Better?

Choose International Shipping Standard when:

• You want more competitive international shipping pricing
• You’re comfortable shipping directly to international addresses
• Your items fit within weight/size requirements
• You’re selling to covered countries (major markets)
• You want faster delivery times (no hub stop)

Stick with GSP when:

• You want maximum protection and minimal involvement
• You’re selling to countries not covered by International Shipping Standard
• You have high-value items where fraud risk concerns you
• You prefer the absolute simplest process
• You want liability to transfer at the domestic hub

Many experienced sellers use both: International Shipping Standard for major markets like Canada, UK, and Australia where it’s cost-effective, and GSP for everywhere else for protection and broader reach.

Direct International Shipping: DIY Method

Shipping directly to international buyers without eBay’s programs gives you complete control over pricing, carrier selection, and customer service—but also complete responsibility for getting packages there safely and handling any issues.

Why Consider Direct Shipping?

Control and cost efficiency. You choose the carrier, shipping speed, and packaging. You can offer better rates than GSP, making your listings more competitive. You communicate directly with buyers about delivery timelines and tracking.

For light items to common destinations, direct shipping often costs 30-50% less than GSP charges. That savings can translate to more sales, higher satisfaction, and better margins.

USPS First Class Package International

This is the most economical option for items under 4 pounds. Costs range from $15-$30 depending on weight and destination. Delivery takes 7-21 business days based on the country.

Pros: Cheapest option, reliable for most destinations, includes limited tracking

Cons: No insurance included (available for purchase), slower delivery, tracking can be spotty in some countries

Best for: Trading cards, small accessories, lightweight clothing, items under $75 in value

USPS Priority Mail International

The workhorse of direct international shipping. Available for packages up to 20 pounds (though costs get prohibitive above 10 pounds). Includes $200 insurance and better tracking than First Class. Delivery in 6-10 business days typically.

Costs vary significantly by weight and destination:

• 1 pound to Canada: ~$28
• 1 pound to UK: ~$38
• 1 pound to Japan: ~$42
• 5 pounds to Canada: ~$55
• 5 pounds to UK: ~$75
• 5 pounds to Japan: ~$85

Pros: Faster delivery, included insurance, reliable tracking, customs forms provided

Cons: More expensive than First Class, costs rise quickly with weight

Best for: Most international items $75-$500 in value, shoes, jeans, collectibles

USPS Priority Mail Express International

Premium service with 3-5 business day delivery to major destinations. Includes $200 insurance and guaranteed delivery dates to certain countries. Significantly more expensive—typically 2-3x Priority Mail costs.

Best for: High-value items over $500, time-sensitive packages, buyers willing to pay premium shipping

DHL, FedEx, UPS International Services

Private carriers offer faster delivery and superior tracking, but at much higher costs. DHL is often the most cost-competitive for international shipping among the private carriers, with strong delivery networks in Europe and Asia.

Costs: Generally 1.5-3x USPS rates for equivalent weight/destination

Advantages: Faster delivery (2-5 days), excellent tracking, professional presentation, better customer service

Best for: High-value items, business buyers, time-sensitive deliveries, when you need guaranteed delivery dates

When Direct Shipping Makes Sense

Direct shipping is most cost-effective when:

• You’re shipping lightweight items (under 2 pounds) where costs stay reasonable
• You’re shipping to reliable countries (Canada, UK, Australia, Japan, Germany)
• You’re comfortable handling customs forms and documentation
• You understand the additional risk and tracking requirements
• Your items are valuable enough that shipping costs are proportionally small

A $200 vintage leather jacket justifies $45 in Priority Mail International shipping. A $40 t-shirt doesn’t—the shipping-to-value ratio kills buyer interest.

Managing Direct Shipping Risk

Always use tracking—it’s your only protection against INR claims. Never ship internationally without trackable service, regardless of buyer requests.

Purchase additional insurance for items over $200. USPS Priority Mail includes $200, but add more coverage for expensive items. Private carriers offer more robust insurance options.

Photograph packages before shipping, save all customs forms and receipts, and maintain clear communication with buyers about delivery timelines and tracking.

International Shipping Cost Breakdown

Understanding real costs helps you price competitively and choose the right service for each item. International shipping costs vary dramatically based on weight, destination, and carrier—here’s what to actually expect in 2026.

USPS First Class Package International Costs

0-8 oz (up to 0.5 lbs):

• Canada: $15.50
• Mexico: $16.25
• UK/Europe: $16.50
• Japan/Asia: $17.00
• Australia: $17.25

8-16 oz (0.5-1 lb):

• Canada: $18.75
• Mexico: $19.50
• UK/Europe: $21.75
• Japan/Asia: $22.50
• Australia: $23.00

1-2 lbs:

• Canada: $24.00
• Mexico: $25.50
• UK/Europe: $28.75
• Japan/Asia: $30.00
• Australia: $31.25

2-3 lbs:

• Canada: $28.50
• Mexico: $30.75
• UK/Europe: $35.25
• Japan/Asia: $37.50
• Australia: $38.75

3-4 lbs (maximum for First Class):

• Canada: $33.00
• Mexico: $36.00
• UK/Europe: $41.75
• Japan/Asia: $45.00
• Australia: $46.25

USPS Priority Mail International Costs

1 lb:

• Canada: $28.50
• Mexico: $32.75
• UK/Europe: $38.25
• Japan/Asia: $42.00
• Australia: $44.50

2 lbs:

• Canada: $35.75
• Mexico: $42.50
• UK/Europe: $49.25
• Japan/Asia: $54.75
• Australia: $57.50

5 lbs:

• Canada: $54.50
• Mexico: $68.75
• UK/Europe: $75.50
• Japan/Asia: $85.25
• Australia: $90.00

10 lbs:

• Canada: $87.25
• Mexico: $118.50
• UK/Europe: $132.75
• Japan/Asia: $155.00
• Australia: $168.50

Above 10 pounds, international shipping becomes prohibitively expensive for most items unless they’re very high value.

Customs and Duties: Buyer Responsibility

Make this crystal clear in your listings: customs duties and import taxes are the buyer’s responsibility. You cannot predict these costs—they vary by country, item category, and declared value.

Most countries have duty-free thresholds (typically $50-$200) below which no duties apply. Above these thresholds, buyers pay import duties (typically 5-20% of declared value) plus any applicable VAT or GST.

This is not your problem legally, but buyer confusion about unexpected fees causes bad reviews and returns. State clearly in listings: “International buyers responsible for any customs duties or import taxes in their country.”

Insurance Costs

USPS Priority Mail International includes $200 insurance. Additional coverage costs approximately $2.50 per $100 of additional value. Insure high-value items—international claims happen more frequently than domestic.

Private carriers (DHL, FedEx, UPS) include varying amounts of insurance and offer additional coverage at competitive rates—sometimes cheaper than USPS for high-value items.

Packaging for International Durability

International packages endure rougher handling—plan for it. Use new boxes (not beaten-up reused ones), double-box fragile items, and overpack with padding. International packages travel through multiple handlers, customs inspections, and often rough conditions.

Budget $3-$8 for international packaging depending on item size. Invest in water-resistant mailers for clothing and soft goods—ocean transport can mean moisture exposure. Consider the packaging as insurance against damage claims.

Real Cost Examples

Shipping vintage Levi’s jeans (1.5 lbs) to Japan:

• First Class Package International: $28.75
• Priority Mail International: $42.00
• Packaging: $3.50
• Customs form: Included

If the jeans sell for $120 (vs $75 domestic), the $45 premium covers shipping costs with $15 extra profit.

Shipping Nike Dunk shoes (2.5 lbs) to UK:

• Priority Mail International: $49.25
• Packaging: $5.00
• Insurance (if over $200): $5.00
• Total: $59.25

For shoes selling at $180 internationally vs $130 domestic, the $50 premium justifies the shipping expense.

Shipping small electronics/collectible (8 oz) to Australia:

• First Class Package International: $17.25
• Bubble mailer: $1.50
• Total: $18.75

For a $100 item, that’s reasonable shipping that buyers readily pay.

The pattern is clear: international shipping works best for items where international buyers pay enough premium to cover increased shipping costs while still representing good value to them.

💰 Calculate Your International Profit: Before listing internationally, run the numbers. Use Underpriced’s profit calculator to input international shipping costs, item cost, fees, and international sold prices. See instantly whether international shipping makes financial sense for your specific items.

Countries Worth Targeting (and Avoiding)

Not all international markets are created equal. Some countries have active eBay buyers who pay premiums, reliable postal systems, and low fraud rates. Others present risks that aren’t worth the profit potential.

Top Tier Markets: Safe and Profitable

Canada remains the easiest international market. Proximity means faster delivery (5-7 days Priority Mail), lower shipping costs, and familiar buyer behavior. Canadian buyers seek American clothing brands, collectibles, and items unavailable or more expensive domestically. Fraud rates are low, tracking is reliable, and packages rarely go missing.

United Kingdom offers a massive, sophisticated buyer base. UK buyers actively seek American vintage clothing, sneakers, sportswear, and collectibles. Delivery typically takes 7-10 days via Priority Mail. Royal Mail’s domestic network is reliable once packages arrive. UK buyers understand international purchasing and rarely cause issues.

Australia presents excellent opportunities despite higher shipping costs and longer delivery (10-14 days). Australian buyers face limited local selection and pay premium prices readily. They’re patient about delivery times and sophisticated about international shopping. Fraud rates are very low.

Japan is premium territory for vintage Americana. Japanese buyers are knowledgeable, patient, and willing to pay top dollar for quality items. Communication can sometimes be challenging (language barriers), but transactions are consistently smooth. Japan Post is highly reliable.

Germany and Western Europe (France, Netherlands, Belgium, Spain, Italy) offer large markets with reliable postal systems. German buyers are particularly active in collectibles, vintage items, and American brands. Communication is generally good (many speak English), and fraud rates are low.

Second Tier: Good Markets with Occasional Issues

South Korea has grown significantly as a market for American streetwear, vintage clothing, and collectibles. Delivery is reliable, buyers pay well, but communication can sometimes be challenging. Still a good market overall.

Mexico offers proximity advantages (faster delivery, lower costs) but can have tracking and delivery reliability issues. Packages occasionally get delayed or lost in Mexico’s postal system. Still worthwhile for many sellers, but understand the risks.

Eastern Europe (Poland, Czech Republic, Romania) has growing markets but more variable postal reliability. Packages take longer (14-21 days sometimes), and tracking can be spotty. Worth serving if buyers are willing, but expect occasional delivery issues.

Countries to Approach with Caution

Certain countries have higher fraud rates, unreliable postal systems, or frequent “item not received” claims—even when packages were delivered. Many experienced sellers exclude these entirely:

Russia faces postal reliability issues and significant payment fraud. Many sellers exclude Russia entirely due to high INR claim rates and tracking difficulties.

Brazil has notoriously unreliable customs and postal delivery. Packages frequently get stuck in customs for weeks or months, or disappear entirely. High fraud rates accompany delivery issues.

Italy (despite Western Europe location) has postal reliability problems. Many packages experience long delays, and tracking often stops updating after entering the country. Some sellers avoid Italy despite buyer demand.

India presents delivery reliability challenges and higher fraud rates. Many sellers exclude India from international shipping.

Nigeria and many African countries have very high fraud rates and unreliable postal systems. Most experienced international sellers exclude most of Africa.

Southeast Asia (excluding Singapore) can be inconsistent. Thailand, Philippines, Indonesia, and Vietnam have variable postal reliability and occasional fraud issues.

eBay’s Country Exclusion Lists

eBay provides recommended exclusion lists based on seller performance data and risk factors. Many sellers start by excluding eBay’s high-risk countries, then adjust based on personal experience.

You can exclude countries individually in shipping settings. Many sellers use a whitelist approach: only ship to trusted countries (Canada, UK, Australia, Japan, Western Europe) rather than trying to exclude individual problematic countries.

Where Different Categories Sell Best

Vintage Levi’s and denim: Japan dominates, followed by UK and Australia

Sneakers and streetwear: UK, Germany, Japan, Australia, South Korea

Trading cards: Japan (especially for US sports), Canada, UK, Australia

Vintage Americana: Japan, UK, Germany, Netherlands

Designer fashion: UK, France, Italy (despite delivery issues, demand is strong), Japan

Electronics: Western Europe, Australia, Japan

Collectibles and memorabilia: UK, Australia, Germany, Japan

Regional Cultural Preferences

Japanese buyers favor authentic vintage pieces with character and wear—they’re not bothered by appropriate vintage condition. UK buyers seek modern streetwear and contemporary brands. Australian buyers want both vintage and contemporary, with particular interest in outdoor and surf-related items.

German buyers are detail-oriented and appreciate thorough descriptions and measurements. Canadian buyers are similar to US buyers in preferences (obvious proximity). Korean buyers trend younger and favor current streetwear trends.

Understanding these preferences helps you target the right items to the right markets rather than blindly shipping everything everywhere.

Customs Forms & Documentation

Customs paperwork intimidates many sellers, but it’s straightforward once you understand the requirements. Accurate customs documentation protects you legally and helps packages clear customs smoothly.

CN22 vs CN23 Forms: When Each Is Required

CN22 is the small green customs form you’ve seen on international packages. It’s required for items valued under $400 (though the threshold varies slightly by country—Canada is $800). The form adheres directly to your package exterior.

You list the item description, quantity, weight, and value. Mark whether it’s a gift, merchandise, returned goods, or other. For eBay sales, it’s always “merchandise.” Sign and date the form.

CN23 is the larger customs declaration form required for items over $400 (or over the country-specific threshold). It includes more detailed information and comes with an accompanying envelope that attaches to your package exterior.

USPS provides both forms free at post offices. You can also complete them digitally through USPS’s online shipping tools or third-party shipping software.

Accurate Product Descriptions for Customs

Vague descriptions cause customs delays or seizures. “Clothing” isn’t sufficient—be specific: “Men’s vintage Levi’s 501 blue jeans.” “Collectible” isn’t enough—write “Vintage 1990s Nike Air Jordan trading card.”

Customs officials need to understand exactly what’s in the package to assess duties and verify legality. Specific descriptions prevent delays and questions.

Avoid terms that might trigger extra scrutiny: don’t use “replica” (suggests counterfeit), “antique” (has legal definitions), or vague terms like “parts” or “accessories” without context.

Declared Value Strategies

Legally, you must declare the actual sale price as the value. Never lie about value—it’s customs fraud and can result in package seizure, fines, and account suspension.

Some buyers request you mark items as “gift” or undervalue them to avoid duties. Never do this. It’s illegal, voids any insurance, and exposes you to fraud liability. If the buyer files an “item not received” claim, your declared value of $20 on a $200 item means you can only claim $20 maximum.

Declare the actual paid price. Make this clear in your listings and responses to international buyers who ask about value manipulation.

Insurance and Declared Value Alignment

Your declared customs value should match your insurance coverage. If you insure a package for $300, declaring $50 value creates a red flag and may void insurance in the event of a claim.

Insurance companies and postal services cross-reference these amounts. Inconsistencies suggest fraud or value manipulation, which invalidates coverage.

Harmonized System (HS) Codes

HS codes are standardized international trade codes that classify products. While not always required for small packages, providing them can speed customs clearance.

Common HS codes for resellers:

• 6203.42: Men’s denim pants - $62034200
• 6402.99: Footwear (sneakers) - $64029990
• 9503.00: Toys and collectibles - $95030000
• 6110.20: Sweaters and sweatshirts - $61102000

USPS and shipping software often suggest HS codes based on item descriptions. Major carriers require them for all packages. Learn the codes for your commonly sold items.

Country-Specific Restrictions

Every country prohibits or restricts certain items. Common restrictions include:

• Australia: Very strict on seeds, food, wood products, animal materials
• Germany: Restrictions on militaria, Nazi-related items
• Japan: Strict on certain supplements and medications
• Canada: French labeling requirements for some products, restrictions on used mattresses/bedding
• UK/EU: Strict on electronics (CE certifications), cosmetics, supplements

Research restrictions for countries you ship to regularly. eBay provides country-specific restriction information in shipping settings. When in doubt, check the destination country’s customs website.

Commercial vs Gift Designation

Some buyers request you mark items as “gift” to help them avoid duties. Don’t do this. Commercial transactions (eBay sales) are merchandise, not gifts. Marking them otherwise is customs fraud.

Gift designation is for actual gifts—items you’re sending to someone without payment. eBay sales are commercial transactions. Even if the buyer is giving the item as a gift, your transaction with them is commercial.

Besides the legal issues, gift declarations void seller protections and insurance coverage.

Completing Forms Digitally

USPS Click-N-Ship and third-party shipping software (Pirate Ship, ShipStation) allow digital customs form completion. This is faster, more accurate (no handwriting issues), and creates electronic records.

Digital forms integrate with your shipping labels—everything prints together. Customs data transmits electronically to destination countries in many cases, speeding clearance.

Most experienced international sellers use digital customs form completion exclusively. It eliminates handwriting errors, speeds processing, and maintains better records.

Pricing Strategy for International Sales

International buyers pay premiums, but pricing strategy matters. Too high kills sales despite buyer willingness; too low leaves money on the table.

Understanding International Buyer Psychology

International buyers understand they’re paying more—they accept it. They know international shipping costs more, they can’t find items locally, and they’re accessing a larger selection. The premium isn’t a barrier if it’s reasonable.

A 25-40% price increase over domestic comps is typically acceptable for sought-after items. The same $80 jeans that would offend US buyers at $120 sell readily to Japanese buyers at $115. They understand the value equation.

But random, unjustified inflation frustrates international buyers just like domestic ones. The premium should reflect actual additional access value, not arbitrary gouging.

Researching International Sold Comparables

Use eBay’s advanced search with filters for international buyers. Search your item category, filter sold listings, then examine shipping destinations. See what international buyers actually paid for similar items recently.

Check your competition: what are other sellers charging for similar items to international buyers? If everyone’s selling vintage Champion hoodies at $75-$90 internationally, pricing yours at $140 won’t work.

Look at exchange rates and local market prices. If your item is available domestically in the buyer’s country, you need to beat local pricing even after international shipping, or offer better selection/condition.

Shipping Cost Transparency

Be clear about shipping costs in your listings. International buyers want to know total cost before committing. Surprises about shipping kill sales.

With GSP, shipping costs display automatically at checkout—you don’t control this. With direct shipping, you can offer calculated shipping (shows actual cost by destination) or flat-rate international shipping.

Calculated shipping is most transparent and fair—buyers see exactly what shipping to their country costs. Flat-rate international can work if you average costs across regions, but you risk overcharging some buyers and undercharging others.

Global Shipping vs Calculated Shipping

Global Shipping (GSP): Costs display automatically, include all duties and fees, but are often high. You don’t control pricing. Buyers see total cost including shipping and import fees at checkout.

Calculated Shipping: You set handling fees and the carrier (USPS, FedEx, etc.). Buyers see estimated shipping to their specific address. You control whether to include insurance, signature confirmation, etc.

Flat Rate International: You set one price for all international shipping (or different rates for different regions). Simple for buyers, but risky for you—heavy packages to distant countries might cost more than you charged.

Most direct shippers use calculated shipping for accuracy and fairness.

Building Shipping Into Price vs Separate

Some sellers build shipping cost into the item price and offer “free international shipping.” A $90 item becomes $140 with “$50 free shipping.”

This can work psychologically—buyers love free shipping globally. But it can also backfire—buyers near you (Canada) pay the same inflated price as distant buyers (Australia), even though actual shipping costs differ dramatically.

Separate, accurate shipping charges are generally fairer and more transparent. Buyers can see item cost vs shipping cost, make informed decisions, and you don’t have to pad prices to cover worst-case shipping scenarios.

Currency Conversion Considerations

eBay handles currency conversion automatically. International buyers see prices in their local currency, pay in their currency, and you receive USD (or your account currency).

Exchange rates fluctuate, but this generally isn’t your concern—eBay manages conversion. Buyers see current rates and pay accordingly.

Some sellers check exchange rate trends when pricing for specific markets. If the USD is strong against a particular currency, items effectively become more expensive for those buyers, potentially reducing demand.

📊 Price Like a Pro: Stop guessing on international pricing. Use Underpriced’s sold price research tools to analyze actual international sold comps by destination country. See what Japanese, UK, and Australian buyers really pay for your categories, then price competitively while maximizing profit.

Avoiding International Scams & Fraud

International sales carry higher fraud risk than domestic. Distance, tracking complications, and longer delivery times create opportunities for scammers. But with proper precautions, you can minimize risk while capturing international profits.

Item Not Received (INR) Scam Protection

The most common international scam: buyer receives the item, waits for tracking to stop updating or show uncertain status, then files “Item Not Received” claim. Without proof of delivery, you lose the claim and watch the buyer keep your item and get a refund.

Your defense: Always use fully trackable shipping with delivery confirmation. Never use untracked services internationally, regardless of buyer requests or how cheap the item is. Tracking is your only proof of delivery.

For GSP, tracking confirms delivery to eBay’s hub—that’s your proof point. eBay handles international tracking from there. For direct shipping, tracking must show delivery to the buyer’s address.

Address Verification Importance

Scammers often use fake or redirected addresses. Verify the shipping address looks legitimate: actual street address (not just “General Delivery” or PO Box in sketchy situations), complete with postal code, real city name.

Google the address if it seems suspicious. Check that it’s a real location. Be cautious of addresses that are freight forwarders or reshipping services—these can indicate credit card fraud or scam operations.

For high-value items, consider requiring signature confirmation (available on Priority Mail International for additional fee). This proves someone at that address signed for the package.

Tracking Requirements and Best Practices

Standard tracked international shipping provides tracking to delivery (or at least to the destination country). Upload tracking to eBay immediately when you ship. Update tracking if carrier provides new information.

Keep all tracking information even after delivery. Save screenshots of delivery confirmation. International scammers sometimes file claims weeks or months after delivery—your tracking history is your defense.

For extremely high-value items ($500+), consider private carriers (DHL, FedEx, UPS) with superior tracking and guaranteed delivery. The extra cost buys peace of mind and better proof of delivery.

Customs Delays: Scams vs Real Issues

Legitimate customs delays happen—packages sit in customs for days or weeks occasionally. Scammers exploit this by claiming the package is stuck in customs and demanding you refund them.

Real customs delays: Tracking shows arrival at customs, buyer provides customs contact information when asked, buyer doesn’t immediately demand refund, buyer communicates professionally.

Scam indicators: Buyer immediately demands refund, won’t provide customs tracking updates, claims they were charged duties you can prove were prepaid (in GSP situations), becomes hostile quickly.

Wait it out. Customs delays resolve eventually (or the package returns to you). Don’t refund while the package is in transit or customs—once cleared, scammers ghost you completely.

Buyers Refusing to Pay Customs

Some buyers refuse to pay customs duties when their package arrives, causing the package to be returned to you. This is frustrating but not your fault—if you properly marked the package as merchandise and declared accurate value.

Your listing should clearly state: “International buyers responsible for all customs duties and import taxes.” With that disclosure, you’re protected.

When packages return due to refused customs:

• Deduct return shipping cost from any refund
• Deduct original shipping cost (buyer didn’t complete the transaction)
• Consider blocking that buyer from future purchases
• On GSP sales, eBay handles this—not your problem

Chargebacks and PayPal Disputes

International buyers sometimes file credit card chargebacks or PayPal disputes even after receiving items. Distance and tracking complications can make these harder to fight.

Your protection:

• Always upload tracking showing delivery
• Maintain detailed records of all communication
• Save listing photos and descriptions as proof of item condition
• Keep customs forms showing accurate declared value
• Document everything

For PayPal disputes, respond immediately with all tracking and proof. For credit card chargebacks, provide the same evidence to eBay/PayPal/Stripe—they fight it on your behalf with the card issuer.

GSP Protection vs Direct Shipping Risks

GSP’s biggest advantage is fraud protection. Once your package scans at eBay’s hub, you’re protected from:

• INR claims
• Delivery issues
• Customs problems
• Address fraud
• International tracking disputes

This protection is why many sellers use GSP despite higher costs, especially for items valued $100-$500 where fraud risk is significant but shipping costs aren’t proportionally huge.

Direct shipping exposes you to all these risks. The trade-off is better pricing control and lower costs for buyers—but you need to be comfortable managing occasional fraud attempts.

Red Flags and Warning Signs

Be cautious when:

• Brand new buyer accounts with no feedback purchasing high-value items
• Buyers requesting you mark items as gift or undervalue
• Buyers with feedback showing previous INR claims or disputes
• Rushed or pushy communication demanding immediate shipping
• Addresses to known freight forwarders (often credit card fraud)
• Requests to ship to addresses different from PayPal/eBay verified address
• Suspicious messages about customs or delivery before package even ships

Trust your instincts. If a sale feels wrong, you can cancel it before shipping. The minor inconvenience beats dealing with fraud and losing your item plus refunding the buyer.

Returns & Refunds for International Sales

International returns are expensive and complicated. Your return policy significantly impacts international sales volume and profitability.

Structuring Your International Return Policy

You have options on eBay for international returns:

1. Accept returns from international buyers (same as domestic)
2. Accept domestic returns but not international
3. No returns accepted

Accepting international returns maximizes buyer confidence but exposes you to expensive return shipping. If a UK buyer wants to return a $100 item, return shipping might cost $40-$60—often more than the profit margin.

Domestic-only returns protect you from expensive international return shipping while still offering domestic buyer protection. Many sellers use this middle ground.

No returns reduces buyer confidence and may impact search visibility (eBay favors return-accepting sellers in search). But it protects you from all return complications.

Who Pays Return Shipping Cost

If you offer international returns, clarify who pays return shipping. Options include:

Buyer pays return shipping: Standard for most sellers. Buyer is responsible for shipping the item back to you. This often discourages frivolous returns since international return shipping is expensive.

Seller provides return label: Rarely done internationally due to cost. Only makes sense for high-value items where customer satisfaction is critical.

Split cost: Some sellers offer to meet halfway—buyer ships at their cost, seller provides partial refund to offset shipping expense.

Make your policy crystal clear in listings. International buyers need to understand what happens if they’re unhappy with the item.

Partial Refunds for Non-Returns

Sometimes international return shipping costs more than the item value. A buyer wants to return a $35 t-shirt, but return shipping from Australia is $45. Neither party wants to spend more on return shipping than the item is worth.

In these situations, many sellers offer partial refunds (typically 30-50% of purchase price) for the buyer to keep the item. This saves both parties money and hassle.

Be careful with this approach—eBay’s policies require full refunds for returns in many situations. Use partial refund agreements as compromise solutions when both parties agree, and document the agreement clearly in eBay messages.

eBay’s International Return Policies

eBay’s Money Back Guarantee covers international buyers. If an item arrives not as described, damaged, or doesn’t arrive, buyers can claim refunds regardless of your stated return policy.

For “doesn’t fit” or “changed my mind” returns, your stated return policy applies. But for “item not as described,” buyers get protection even if you state “no returns.”

This means accurate descriptions are critical for international sales. Overpromising or misleading descriptions result in forced returns at your expense—expensive internationally.

How GSP Handles Returns Differently

With GSP, return handling depends on the situation:

If the buyer reports an issue before the item ships from eBay’s hub: The return goes back to the hub, then to you domestically.

If the issue arises after international delivery: Buyers return to the eBay hub in their region (if available), which then ships domestically back to you. This significantly reduces international return shipping complications.

GSP simplifies international returns by handling the international leg. You’re still responsible for refunds, but the physical return process is less complicated than direct shipping returns.

Minimizing Returns Through Accurate Descriptions

Prevention beats dealing with returns. International items face extra scrutiny because buyers can’t see them in person and are paying premiums plus expensive shipping.

Measure everything: International buyers need precise measurements. Clothing should include chest, length, sleeve, and all relevant measurements in both inches and centimeters.

Photograph thoroughly: Show all angles, close-ups of any flaws, labels, sizes, and condition. International buyers rely entirely on photos.

Describe condition honestly: Vintage wear, stains, damage, alterations—disclose everything. Better to undersell condition than overpromise.

Clarify sizing: US sizes differ internationally. Describe sizing in universal terms (measurements) plus size labels.

Accurate descriptions reduce “item not as described” returns dramatically. The buyer knows exactly what they’re getting before purchase.

Setting Up International Shipping on eBay

Configuring eBay for international sales takes 10 minutes. Once set up correctly, it works automatically for all listings.

Account Settings for International Sales

Navigate to Account Settings > Site Preferences > Shipping Preferences. Here you’ll enable international shipping options and set preferences.

Enable Global Shipping Program if you want GSP access. eBay makes this simple—check the box to participate. You can opt in/out anytime.

Enable International Shipping Standard if available and you qualify. This program requires eligibility, so not all sellers see this option.

For direct international shipping, no special account setting is required—you just configure it in individual listings or shipping profiles.

Creating Shipping Policies/Templates

Shipping policies (eBay now calls them “business policies”) save enormous time. Create templates for different international scenarios:

Template 1: GSP Only

• Domestic shipping: your standard service
• International: GSP enabled
• No direct international shipping options

Template 2: Direct International + GSP

• Domestic: your standard service
• International: Priority Mail International (calculated rates)
• GSP also enabled as secondary option

Template 3: Domestic Only (for items you don’t want to ship internationally)

• Domestic: your standard service
• International: disabled entirely

Template 4: Specific Regions Only

• Domestic: standard service
• International: Only Canada, UK, Australia (exclude other regions)
• Calculated USPS Priority Mail International

Create these templates once, then apply them to listings in seconds rather than configuring each listing individually.

Excluding Countries and Regions

In your shipping policy settings, you can exclude specific countries or regions. Many sellers exclude high-risk countries while keeping profitable, reliable markets.

To exclude countries:

1. Create or edit a shipping policy
2. Under international shipping section
3. Click “Exclude shipping locations”
4. Select countries or regions to exclude (Africa, South America, Russia, specific countries, etc.)
5. Save policy

Your exclusions apply automatically to all listings using that policy. Excluded countries can’t purchase or even see shipping costs for your items.

Setting Handling Time

Handling time is when you commit to ship by. For international sales, many sellers set longer handling times (2-3 days vs 1 day domestic) to allow time for customs form completion and proper packaging.

International buyers are generally understanding about handling time—they know international logistics take longer. A 2-3 day handling time won’t hurt sales as long as you actually meet it.

Be realistic. If you check eBay twice a week, don’t promise 1-day handling. Setting accurate handling time manages expectations better than overpromising and late delivery impacts.

Flat Rate vs Calculated International Shipping

Calculated shipping (recommended for most sellers):

• Shows accurate cost based on destination, weight, and dimensions
• Fairest for buyers
• No risk of undercharging or overcharging
• eBay calculates automatically from package details you provide

Flat rate international shipping:

• You set one price for all international (or one price per region)
• Simple for buyers to understand
• Risk: you might underprice heavy items to distant countries, or overprice light items to nearby countries
• Works best if your items are consistent size/weight

Most sellers use calculated shipping for accuracy. Set your package dimensions and weight in listings, and eBay shows buyers accurate shipping costs for their location.

Testing Settings with Preview Tool

Before enabling international shipping on valuable items, test your settings:

1. Create a test listing (or use an existing one)
2. View your listing as it appears to buyers
3. Use a VPN or eBay’s preview tool to see how the listing appears to international buyers
4. Verify shipping costs display correctly
5. Check that your excluded countries can’t see shipping options
6. Confirm GSP or direct shipping shows appropriately

Testing prevents surprises like incorrectly calculated shipping, accidentally blocked buyers, or wrong shipping services displaying.

Packaging for International Shipping

International packages travel thousands of miles through multiple handlers, customs inspections, weather exposure, and sorting machinery. Pack accordingly.

Durability Requirements

Your package needs to survive:

• Multiple drops and tosses
• Customs inspections (packages get opened and repacked sometimes)
• Sorting machinery
• Long transit times (2-3 weeks sometimes)
• Weather exposure (heat, cold, moisture)
• International handling standards (often rougher than USPS domestic)

Use new, sturdy boxes. Don’t reuse beaten-up Amazon boxes for international shipments. The box needs structural integrity for the entire journey—weak boxes collapse, exposing contents to damage.

Double-box fragile items: pack the item in one box with padding, then place that box inside a larger box with more padding. Yes, it increases cost and weight slightly, but it prevents damage claims.

Water Resistance and Protection

Ocean freight (for some international packages) and various climates mean moisture exposure risk. Use plastic bags inside boxes for clothing, shoes, and anything moisture-sensitive.

Polymailers work well for clothing—they’re water-resistant and durable. If using boxes for soft goods, bag items in plastic before packing.

Avoid cardboard dividers or paper padding for items sensitive to moisture. Use bubble wrap, foam, or air pillows instead.

Customs Form Attachment

CN22 forms adhere directly to package exterior. Place on a flat surface (not over seams or tape), ensuring it’s fully visible and legible. Customs officials need to read it without removing it.

CN23 forms require an attached envelope (provided with the form). Attach the envelope to package exterior (usually on the same side as the shipping label), insert the CN23 form inside along with any additional commercial invoices.

Cover the form area with clear packing tape to waterproof it—don’t cover so heavily that it can’t be read, but protect it from moisture and tearing during transit.

Labeling Best Practices

Print shipping labels clearly—use a full-sheet label or high-quality printer. Smudged or unclear labels cause delivery issues.

Place the shipping label on the largest flat surface of the box. Don’t place labels over seams, box edges, or corners where they might tear or become unreadable.

Include a return address clearly visible. International packages that can’t be delivered need to return to you—make that possible with a clear return address.

Consider placing a duplicate label/address inside the box as backup. If the exterior label gets destroyed, postal workers can open the package and find the internal address information.

Box Strength and Padding

Use boxes rated for the weight you’re shipping. Small boxes are fine for 1-2 pounds, but 10-pound items need sturdy, proper-sized boxes.

Pad all sides: top, bottom, and all four sides should have cushioning between item and box walls. Items shouldn’t touch box walls directly and shouldn’t move around when you shake the box.

Use crumpled paper, bubble wrap, foam sheets, or air pillows. Avoid packing peanuts if possible (they shift during transit, creating voids). Bubble wrap is ideal for most items.

Seal boxes thoroughly: use quality packing tape on all seams (bottom, top, and any flaps). H-tape pattern (center seam plus both edges) provides maximum security. Cheap Dollar Store tape fails during transit—use proper packing tape.

Avoiding Damage Claims

International damage claims are difficult and time-consuming. Prevention through proper packaging is infinitely better than fighting claims afterward.

For shoes: Stuff with paper to maintain shape, bubble wrap each shoe, pack in a box (not just a polymailer), pad all sides, use a sturdy outer box.

For electronics: Original box if possible (placed inside a shipping box), anti-static bags for components, heavy padding all around, fragile stickers.

For glassware/breakables: Double-box mandatory, wrap each piece individually, fill all voids, mark “FRAGILE” prominently.

For clothing: Fold neatly, use polymailers for durability and water resistance, or box with moisture protection.

Invest in packaging—it’s insurance against damage claims, INR disputes (packages that fall apart and lose contents), and negative feedback. Budget $2-$8 per international package depending on item size and fragility.

Optimizing Listings for International Buyers

International buyers search differently, have different needs, and face language/measurement barriers. Optimize listings to capture international sales.

Including International Measurements

Always include both imperial and metric measurements. US sellers default to inches and pounds, but international buyers think in centimeters and kilograms.

For clothing:

• Chest: 22 inches (56 cm)
• Length: 28 inches (71 cm)
• Sleeves: 25 inches (64 cm)
• Waist: 32 inches (81 cm)

For shoes:

• Include US size, UK size, EU size, and cm measurements
• Example: “US Men’s 10 / UK 9 / EU 44 / 28 cm”

For other items:

• Dimensions: 12" x 8" x 3" (30 x 20 x 8 cm)
• Weight: 1.5 lbs (680 grams)

This prevents sizing confusion and returns. International buyers rely on measurements—size labels alone don’t help them.

Multiple Measurement Systems in Descriptions

Go beyond clothing measurements. Include weight, dimensions, and any specifications relevant to international audiences.

For vintage items, describe era in universal terms: “1990s production” rather than cultural references that may not translate internationally.

For electronics, specify voltage and plug types if relevant. Mention region codes for gaming items, DVDs, or region-specific tech.

Clear Sizing Charts for Clothing

Include a sizing chart in your listing photos or description for clothing. International buyers need to translate US sizes to their local equivalents.

Create a simple chart:

US Size | Chest (in/cm) | Length (in/cm) | Fits
M       | 20 / 51      | 27 / 69      | Medium
L       | 22 / 56      | 29 / 74      | Large

This transparency reduces size-related returns dramatically. International buyers can make informed decisions rather than guessing.

Keywords International Buyers Search

Research what international buyers search for. Japanese buyers often search “vintage USA” or specific brand names. UK buyers search “rare in UK” or “American import.”

Include relevant geographic keywords: “USA made,” “American vintage,” “from America,” “authentic US.”

Use universal brand names and model numbers rather than US-specific slang or terminology. “Nike Air Jordan 1 Chicago” translates better internationally than “OG Chi-1s.”

Highlighting “Ships Worldwide” in Titles

For items with strong international appeal, consider mentioning international shipping in your title: “Vintage Levi’s 501 Jeans - Ships Worldwide” or “Nike Dunk Low - International Shipping Available.”

This signals to international browsers that you welcome their business. Some sellers search specifically for international-friendly listings.

Don’t waste valuable title characters on this for every listing—save it for items with proven international demand.

Multi-Language Considerations

You don’t need to translate entire listings, but consider basic accessibility for major language groups if your category has strong international concentration.

eBay auto-translates listings in some regions, but the quality varies. Keep descriptions clear and simple—avoid idioms, slang, or complex cultural references that don’t translate well.

For high-value items targeting specific markets (e.g., expensive vintage denim for Japan), some sellers include key details in both English and the target language. This is extra effort but can capture serious international collectors.

Real International Selling Case Studies

Theory is helpful, but real examples show how international selling actually impacts profits and business growth.

Case Study 1: Vintage Levi’s Seller - Japan Market Adds 35% Revenue

Sarah sources vintage Levi’s jeans at estate sales and thrift stores in rural Texas, averaging $8-$15 per pair for quality pieces. She initially sold only to US buyers, moving pairs at $65-$85 depending on condition and era.

The Change: She enabled GSP in early 2025, curious about international demand. Within weeks, Japanese buyers started purchasing regularly—same jeans, but at $95-$125 per pair.

The Numbers:

• Average pre-international revenue: $3,200/month (45 pairs at $71 average)
• Post-international revenue: $4,350/month (45 pairs, 15 sold internationally at $108 average, 30 domestic at $68 average)
• Revenue increase: 35%
• Effort increase: Minimal (GSP handles international complexity)

Key Insight: Sarah didn’t change her sourcing, photography, or processes. She simply checked a box enabling GSP. Japanese buyers found her listings naturally, paid premiums readily, and boosted her monthly income by $1,150 without additional inventory investment.

She later refined her approach by researching which specific Levi’s eras and styles Japanese buyers prefer (70s-80s Big E, specific washes), focusing sourcing on those items. This targeting increased her international percentage to 40% of sales by late 2025.

Case Study 2: Trading Card Seller - Worldwide Access Doubles Sales

Marcus sells sports and Pokémon cards, specializing in mid-tier cards ($50-$300 range). His US market was competitive, with slow sales and frequent lowball offers.

The Change: He enabled both GSP and direct international shipping to Canada, UK, Australia, and Japan in spring 2025.

The Numbers:

• Pre-international: 20-25 cards sold monthly, $2,400 average revenue
• Post-international: 42-48 cards sold monthly, $4,800 average revenue
• Sales volume doubled, revenue doubled
• International buyers represented 45% of sales

Why It Worked: International buyers faced limited selection in their markets. Cards common to US sellers were rare overseas. Marcus offered reasonable international shipping (cards are light—$17-$22 USPS First Class International), making the value proposition strong.

Key Insight: Marcus initially used only GSP, but found GSP’s fees reduced trading card sales—buyers weren’t willing to pay $40 shipping on a $75 card. He switched to direct USPS First Class International shipping, dropped his costs to $17-$22, and sales took off.

Now, 45% of his business comes from international buyers, primarily Japan (Pokémon cards), Canada (hockey cards), and UK (soccer/basketball cards). He actively sources cards with known international demand, particularly Japanese Pokémon card variants that ironically sell back to Japanese collectors at premiums.

Case Study 3: Sneaker Reseller - UK & Australia Expand Profit Margins

Devon flips limited-release sneakers and vintage Nikes, competing in a saturated US market with tight margins. US sneaker reselling is hyper-competitive—prices are efficient and profits thin.

The Change: Devon started shipping to UK and Australia directly (USPS Priority Mail International) in mid-2025, targeting markets with less efficient pricing and higher premiums for US-exclusive releases.

The Numbers:

• Average US Nike Dunk profit: $45 per pair
• Average UK/Australia sale profit: $78 per pair
• Percentage of sales going international: 30%
• Annual profit increase: $8,500

How He Did It: Devon researched which Nike releases were US-exclusive or very limited in UK/Australia. He focused on acquiring those specific releases, knowing international buyers would pay premiums.

He ships Priority Mail International (averaged $55-$70 for shoes), builds that cost into his pricing, and still offers better total costs than local resellers in those markets could offer.

Key Insight: International selling isn’t just about moving more inventory—it’s about accessing markets with better pricing power. Devon sells the same shoes he always did, but 30% now go to international buyers at significantly higher margins. That margin difference added $8,500 to his annual profit without increasing inventory volume.

He’s now exploring European markets beyond UK, testing Germany and Netherlands, where US sneaker culture is growing but supply is limited.

These case studies share a pattern: international selling isn’t a complete business overhaul. It’s adding a distribution channel that accesses less competitive markets willing to pay premiums for goods you’re already sourcing. The effort-to-reward ratio is exceptional—particularly with GSP handling complexity for you.

FAQ Section

How long does international shipping take?

USPS First Class International: 7-21 business days to most countries. Canada often receives packages in 7-10 days. Europe and Asia typically 10-18 days. Australia 14-21 days. These are estimates—delays happen.

USPS Priority Mail International: 6-10 business days to most major markets. Canada 6-8 days, UK/Europe 8-10 days, Asia 8-12 days, Australia 10-14 days. More reliable than First Class, but delays still occur.

Private carriers (DHL, FedEx, UPS): 2-5 business days to most international destinations. Fastest option, highest cost.

GSP: Ship domestically to hub (3-5 days), then eBay ships internationally (varies by service, typically 4-10 days international transit). Total: 7-15 days typically.

Customs clearance, holidays, and destination country postal efficiency impact timing. Always allow extra time and communicate timeframes clearly to buyers.

Who pays customs and duties?

The buyer is responsible for all customs duties and import taxes. You as the seller ship the item; the buyer handles any fees their country charges for importation.

With GSP, eBay collects estimated duties/taxes upfront at checkout, so buyers pay everything together. No surprise fees on delivery.

With International Shipping Standard, eBay also collects duties/taxes upfront.

With direct shipping, duties are charged by the destination country when the package arrives. The buyer pays their postal service or customs office before receiving the package.

Make this clear in your listings to prevent confusion. Buyers occasionally claim they didn’t know about customs fees—clear disclosure protects you.

What if a package gets lost internationally?

With GSP: If lost after eBay’s hub receives it, eBay handles the claim. You’re not responsible. If lost before reaching the hub, you file a claim with your carrier (USPS, etc.) like any domestic package.

With direct shipping: You’re responsible for getting the package to the buyer. File a claim with the carrier you used (USPS, FedEx, etc.). This is why tracking is mandatory—you need proof you shipped and when it went missing.

Insurance matters: If you insured the package, you can recover value through carrier insurance. Without insurance, you may be out the item value plus shipping costs.

Always use tracked shipping internationally. It’s your only proof of shipment and delivery.

Should I use GSP or ship direct?

Use GSP if:

• You want maximum protection from international fraud and issues
• You’re new to international shipping
• You sell higher-value items ($100+) where fraud risk is concerning
• You want the simplest process possible
• Your items sell well despite higher shipping costs

Ship direct if:

• You want competitive international shipping pricing
• You’re comfortable with international paperwork and tracking
• You ship light items where cost differences are significant
• You’re experienced and can handle occasional issues
• Your items are price-sensitive and GSP costs hurt sales

Many sellers use both: GSP for most international, direct shipping for Canada/UK/Australia where costs and reliability favor it.

Can I refuse international sales?

Absolutely. You control your shipping settings. You can:

• Disable all international shipping completely
• Use GSP but exclude certain countries
• Ship only to specific countries (Canada only, for example)
• Exclude high-risk regions while serving low-risk ones

Configure this in your shipping policies/business policies. Excluded countries can’t purchase your items or even see shipping options in your listings.

There’s no penalty for not shipping internationally—it’s entirely your choice based on comfort level and business goals.

Final Thoughts: Is International Selling Worth It?

For most established eBay sellers, international shipping is absolutely worth the modest extra effort. The revenue increase (often 20-40%), access to less competitive markets, and higher profit margins make it a compelling addition to any reselling business.

Start conservatively: enable GSP only, test with a few listings in proven international categories (vintage denim, sportswear, sneakers, collectibles), and see what happens. The downside risk is minimal—GSP protects you from most complications.

As you get comfortable, experiment with direct shipping to major markets where costs and reliability make sense. Track your international sales, profit margins, and any issues that arise.

For sellers doing $1,000+ monthly revenue, international sales can add $200-$600 monthly profit with minimal additional work. For those doing $5,000+ monthly, international might represent $1,000-$2,000 incremental profit.

The key is starting strategically: understand your categories’ international demand, choose the right shipping method for your risk tolerance, price competitively but fairly, and protect yourself with tracking and accurate descriptions.

International selling isn’t right for every seller or every item—but for those with goods that travel well and categories with proven international demand, it’s one of the highest-ROI expansions you can make to your eBay business in 2026.

Start small, test intelligently, and scale what works. The global marketplace is waiting for your inventory.